PR Blog

I don’t know what I was thinking. I had a good job, a toddler and a baby. But it was at that point my business partner and I decided we would throw caution to the wind and set up our own specialist broadcast PR agency. This month we celebrate our company’s 18th birthday. There’s nothing like a significant anniversary to set the mind in reflection mode, particularly what do I know now that I would have liked my younger self to have been aware of.

This month, Shout! Communications celebrates its 18th Birthday and I couldn’t be more proud. Here’s the lowdown from how it all started until the point, almost two decades on, when we’ve come of age..

It’s a common human trait to want to know what you’re going to get for your money, especially if you’re paying for a service such as broadcast PR. But how do you know when a supplier is telling you the truth and not bamboozling you with lies, dammed lies and statistics?

Every now and then a little gem arrives upon our screens, a classic case of how NOT to handle a broadcast interview. This week it was the gift of Pensions Minister Thérèse Coffey, who’d been sent out by the government to do the rounds, speaking to broadcasters about anything Covid related.

Celebrities add a sprinkle of glamour to campaigns and broadcasters love them. And, from the client’s perspective the influence a celebrity can have on generating brand awareness plays a pivotal role in the success of a campaign.

When viewers tune in to watch ITV News they already know what’s been going on, according to the programme’s Senior News Editor Arti Lukha. Speaking at our latest virtual Small Talk, she explained they’re not there to find out the facts, they’re turning the television on to have those facts put into some sort of context and analysed.

Thanks to our speaker, Deputy Editor Jess Bulman who featured in our Small Talk in December. As heard by Shout! Communications joint MD, Keren Haynes

A friendly, warm tone with people who know what they’re talking about…..that’s how producer Poppy Bullard described the radio station that employs her, Times Radio. Poppy produces the mid-morning Matt Chorley show and was the speaker at our latest virtual Small Talk.

Media training helps all levels of spokesperson to improve on their public speaking ability, interact with the media more effectively and ultimately make the best possible impression for future coverage opportunities on radio, TV or online. Whether preparing for a tough grilling on Radio 4’s Today program, or a sofa chat on The One Show, preparing ahead of any interviews with media training can prove invaluable to ensure that the coverage stays on message, gives your brand the best reputation and gets you invited back for future opportunities.