Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Sometimes you can’t see the wood for the trees. That’s what sprung to mind the other day, when we were asked, by a seasoned PR professional, to go back to basics and explain exactly what we meant by a radio day.
It’s not just broadcast PR clients that love television. Media companies, whose foundations are built on print and sometimes radio, are finding the pull of television too much to resist.
They say that good comes out of bad. With the pandemic and broadcast PR industry, that good is the boom in popularity of remote interviews.
August has traditionally always been the silly season for broadcast journalists and broadcast PR alike. Kids are enjoying their long school holiday, spokespeople are often away and parliament is on its summer recess.
Monday 19th July 2021; an historic day, or so we thought. The final lifting of lockdown restrictions across the country was meant to be a joyous occasion, full of celebration and jubilation.
BBC Breakfast is the most-watched morning show on British Television, with 6 million viewers tuning in every morning. It’s a key target for any broadcast PR campaign.
Obtaining widespread media coverage is the goal of any broadcast PR campaign. That said, some stories tend to land better than others.
For ITV News, it’s all about telling stories. That’s what Andrew Dagnell, Head of News Gathering at ITV News, explained when he spoke at our latest (virtual) Small Talk.
In the 18 years we’ve specialised in broadcast PR, clients have never wavered in their love for radio days. Other vehicles to get on air, such as radio competitions or giveaways, have come and gone. But editorial coverage, in news bulletins and mainly day time programming, is more in demand than ever.