Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
In the UK, the world of radio is divided into two sectors, the BBC and commercial stations. In this broadcast PR guide we look at the difference between the two.
Radio interviews are a great way for a brand, company or organisation to get their message to a broad audience in a cost-effective way. An interview is a chance to change perceptions, raise awareness or simply sell a product. But we’d argue that a live or pre-recorded interview with a spokesperson on radio is so […]
PR generated surveys are the most common form of PR Research. This at its most basic is a series of questions on a broad subject filled in by a panel of respondents – typically consumers. They generate data which is used to create a news story or a particular narrative for the media. This is […]
A well written and presented press release can open the door to a journalist. But one size doesn’t fit all. Read our blog to find out some tips for writing a press release that will deliver coverage.
Radio is a brilliant medium for businesses that are looking to promote themselves, with 49.5 million listeners every week, commercial UK radio advertising helps brands big and small to reach their target audience, build awareness, and increase sales. Here we discuss top tips for getting the most and for your buck.
Our first Small Talk speaker of 2023 was Times Radio editor, Henry Tribe. Henry says he gets around twenty PR generated emails a day, each arguing why he should take their story over any other. Of these he takes, on average, one. If you want your client or brand on Times Radio it’s worth reading […]
What is a PR campaign. Public relations is about managing reputation. Central to this is how other people perceive you and/or your organisation. We all want to be seen in a positive light. Our blog explains how you can go about doing this, from defining your target audience, through to strategy and delivery.
In this Shout! Communications Big Talk event, we spoke to ITV’s This Morning Editor, Martin Frizell. Read the full interview in this blog post.
It’s probably one of the questions we get asked the most: ‘How to prepare for a media interview’, and in particular, a TV appearance. It can be daunting, even when the interview isn’t controversial. Why put yourself through it? TV interviews can be a great opportunity to get your key messages across to a […]