Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
We and our clients were lucky enough to have had another great speaker to give us their insight into the world of broadcast. This time it was a return visit to our Small Talk circuit – show biz guru, Johnny Seifert. Johnny wears several hats, including that of show biz editor at TalkTV and entertainment […]
Latest radio listening figures are out from RAJAR, for Q3 (July-September) and they reflect a robust industry, albeit with the usually expected ups and downs for individual stations. 49.5 million adults in the UK (so about 88% of us) tune into radio – and on average we tune into 20.5 hours of live radio […]
A PR Campaign is a set of content and activities, designed and strategically released, to achieve one or more business goals. How to plan a PR campaign You are going to need to create a PR plan to execute a successful PR campaign. In essence, a PR campaign plan will identify the goals that you […]
What makes a good broadcast news story? Dog bites man– sadly unless it is an horrific attack won’t be of interest. Man bites dog and suddenly it’s a story – a subtle but important difference! To resonate with a mass broadcast a story needs to really stick in your mind. Can you envisage telling […]
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It’s all change at BBC local radio The world of broadcasting is constantly evolving, from the stories broadcasters cover, how they cover them, and the technology they use to do so – it’s inevitable that change will always happen. In fact, you may or may not have heard there are currently big changes in process […]
We have identified seven different PR channels, communications channels that can help you promote your PR campaign and key messages. Find out why they are in our guide.
Rosie Wright, presenter of “Early Morning Breakfast” on Times Radio, discusses what makes her programme tick. She gives advice on how to pitch a PR story to her – what she likes and what she doesn’t like.
There’s mixed news for commercial talk radio from the latest radio listening figures from RAJAR, the radio industry’s audience monitoring organisation. RAJAR’s quarterly report, published on 3rd August 2023, claims GB News Radio, talkRadio and Talksport were the only speech radio stations to see year on year audience growth in Q2 2023. GB News Radio GB […]