Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
What is a PR campaign. Public relations is about managing reputation. Central to this is how other people perceive you and/or your organisation. We all want to be seen in a positive light. Our blog explains how you can go about doing this, from defining your target audience, through to strategy and delivery.
It’s probably one of the questions we get asked the most: ‘How to prepare for a media interview’, and in particular, a TV appearance. It can be daunting, even when the interview isn’t controversial. Why put yourself through it? TV interviews can be a great opportunity to get your key messages across to a […]