Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
A PR Campaign is a set of content and activities, designed and strategically released, to achieve one or more business goals. How to plan a PR campaign You are going to need to create a PR plan to execute a successful PR campaign. In essence, a PR campaign plan will identify the goals that you […]
What makes a good broadcast news story? Dog bites man– sadly unless it is an horrific attack won’t be of interest. Man bites dog and suddenly it’s a story – a subtle but important difference! To resonate with a mass broadcast a story needs to really stick in your mind. Can you envisage telling […]
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It’s all change at BBC local radio The world of broadcasting is constantly evolving, from the stories broadcasters cover, how they cover them, and the technology they use to do so – it’s inevitable that change will always happen. In fact, you may or may not have heard there are currently big changes in process […]
We have identified seven different PR channels, communications channels that can help you promote your PR campaign and key messages. Find out why they are in our guide.
Rosie Wright, presenter of “Early Morning Breakfast” on Times Radio, discusses what makes her programme tick. She gives advice on how to pitch a PR story to her – what she likes and what she doesn’t like.
There’s mixed news for commercial talk radio from the latest radio listening figures from RAJAR, the radio industry’s audience monitoring organisation. RAJAR’s quarterly report, published on 3rd August 2023, claims GB News Radio, talkRadio and Talksport were the only speech radio stations to see year on year audience growth in Q2 2023. GB News Radio GB […]
An overview of UK radio In this blog we’ll be talking about the different types of radio broadcasting and types of radio stations in the UK. In the UK, radio broadcasts began in 1922 with the British Broadcasting Company, or BBC, in London. But fast forward a hundred years and whether you listen on FM, […]
BBC Radio 1’s strategy to focus on its younger audience exclusively, seems to be showing results…finally.