PR Blog

It’s been a brilliant year for PR campaigns and stunts, and we’ve been proud to have been involved in our own creative and newsworthy events– with the launch in March 2023 of P&O’s flagship Arvia in Barbados. More about that later – but it showcases the need to have a deep understanding of the target [...]

Highlights from the Shout! Communications monthly newsletters which we send out to our mailing list each month. News about broadcast and broadcast PR aimed at public relations professionals.

What is B-roll and why is it so important for for the broadcast industry? If you’ve ever commissioned, or being involved in PR video production you may have already heard the terms A-Roll and B-roll, and perhaps wondered what the difference between them is. They’re particularly evident in the worlds of broadcast and film, the […]

We and our clients were lucky enough to have had another great speaker to give us their insight into the world of broadcast.   This time it was a return visit to our Small Talk circuit – show biz guru, Johnny Seifert. Johnny wears several hats, including that of show biz editor at TalkTV and entertainment […]

Latest radio listening figures are out from RAJAR, for Q3 (July-September) and they reflect a robust industry, albeit with the usually expected ups and downs for individual stations.   49.5 million adults in the UK (so about 88% of us) tune into radio – and on average we tune into 20.5 hours of live radio […]

A PR Campaign is a set of content and activities, designed and strategically released, to achieve one or more business goals. How to plan a PR campaign You are going to need to create a PR plan to execute a successful PR campaign. In essence, a PR campaign plan will identify the goals that you […]

What makes a good broadcast news story?    Dog bites man– sadly unless it is an horrific attack won’t be of interest. Man bites dog and suddenly it’s a story – a subtle but important difference! To resonate with a mass broadcast a story needs to really stick in your mind.  Can you envisage telling […]

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It’s all change at BBC local radio The world of broadcasting is constantly evolving, from the stories broadcasters cover, how they cover them, and the technology they use to do so – it’s inevitable that change will always happen.  In fact, you may or may not have heard there are currently big changes in process […]