PR Blog

Our latest Small Talk event featured the Executive Editor of the consumer team, at BBC Radio 4, Pete Wilson (below).   This blog is a summing up of what Pete said, as heard by Shout! Communications director, Keren Haynes. A little bit about our speaker Pete WilsonPete Wilson is a stalwart of the BBC, celebrating [...]

Any organisation, business or brand at some point has to deal with a crisis – and it occurs when there is a severe risk or threat to the reputation of a business, organisation and brand. A crisis can affect a Government or a nation – even a family can be in crisis. Prince Harry’s book [...]

There has been much change in the world over the past 12 months, from troubles in the Middle East, economic turmoil back at home, and even talks of a new COVID variant heading our way.  Amongst all this however, one thing has remained consistent - radio; and it is stronger than ever!  According to the [...]

  You’ve spent months developing your campaign, have perfected the key messages and completed the final touches. So how do you now make sure it reaches your target audience? At Shout! Communications we believe there are many advantages to broadcast PR - it is an integral part of a campaign and one that will ensure [...]

In August 2023 we wrote about some imminent changes at BBC local radio. (Click here: https://shoutcommunications.co.uk/blog/bbc-local-radio-changes/ ).These are part of the BBC’s plan for a digital first network in the regions, reflecting changes in audience listening habits over the past few years.  Put simply, the BBC believe that more and more people will consume local [...]

A brand ambassador (or brand advocate) is a person who represents and promotes a company in a positive way.

To work successfully in PR, and I’m going to give a specific nod to broadcast PR, you need a strategy to help navigate these tricky waters. This blog offers a variety of PR strategies you can think about and try out, in 2024.

It’s been a brilliant year for PR campaigns and stunts, and we’ve been proud to have been involved in our own creative and newsworthy events– with the launch in March 2023 of P&O’s flagship Arvia in Barbados. More about that later – but it showcases the need to have a deep understanding of the target [...]

Highlights from the Shout! Communications monthly newsletters which we send out to our mailing list each month. News about broadcast and broadcast PR aimed at public relations professionals.