PR Blog

Andrew heads up news and current affairs content across ITV. He has overall responsibility for ITV’s network news, regional news and current affairs output, on both ITV1 and all ITV’s digital platforms. Speaking at our Big Talk 2025 he explained how ITV News is facing the challenges of social media and digital news outlets.

Richard Burgess is the BBC’s Director of News Content. He’s responsible for more than 800 journalists in the UK and around the world who provide content for BBC News across digital, television and radio. News Content has an international and UK bureaux, as well as specialist teams covering a range of subject areas including politics, money and work, UK affairs, health, climate and culture. At the Big Talk 2025 Richard gave his response to the question: Is television news dead?

This month we’ve met with Joe Hawkins, a broadcast journalist at Global. He is one of a team of 20 working predominantly on LBC News – which offers a rolling news output – and across news bulletins on other Global stations like Heart, Capital and Classic FM. Joe is a journalist, producer of the weekday [...]

In today’s competitive market, a company or brand’s message, reputation, and consumer connections are more important than ever before. One powerful way to build trust, communicate values, and extend reach is by selecting the right spokesperson for your business. A spokesperson can shape public perception, humanise the brand, and even drive sales forward. However, selecting [...]

The media landscape is always evolving, but digital technology has changed it in a dramatic way.
When it comes to broadcast in particular, the impact of digital has been significant in the sense that content is no longer made to be broadcast on one platform only. In fact, when producing an interview, journalists will consider whether it can be consumed and understood without the need of watching the entire programme. In other words, can it be clipped for social media?
A good media spokesperson has to be an expert in their field, capable of interacting with journalists in a calm and confident manner. However, they also need to be aware of what the media landscape looks like and what it requires from them.

While there are countless ways to engage with an audience on social media, one of the most powerful forms of content is video. With its ability to captivate, inform, and entertain, video production has emerged as a key driver in social media engagement.
In this blog, we’ll explore how video production is revolutionising social media engagement, the reason why it works so well, and how you can leverage video to enhance your social media success going forward.

When it comes to broadcast PR, the way in which you present yourself in front of the media is crucial. It’s not just about your key messages but also about how you deliver them. Media training prepares spokespeople for media appearances which can include broadcast and print interviews, press conferences and even public speaking events like webinars or keynote speeches. The training focuses on your communication skills, helping you deliver your key messages in an effective way and giving you strategies to handle tricky questions.

But what makes authenticity so vital in marketing? And why do brand ambassadors matter in cultivating an authentic brand identity? In this blog, we will delve into these questions by exploring the significance of authenticity, the role of brand ambassadors, and how they help create deeper connections with consumers either across social media, television or radio.

The UK is a nation of radio listeners, with the latest data from audience monitoring body RAJAR (Radio Joint Audience Research) revealing that over 50 million people tune in to live radio every week. Of these, 44 million listen via a digitally enabled platform such as DAB, DTV, website, app or smart speaker. This blog looks at the changing landscape of radio – and what this all means for radio PR.