PR Blog

From major sports and news events to music gigs and global product launches, live streaming delivers  real time content to consumers in a very accessible way.   It used to be the exclusive domain of TV production companies with multi- cameras and a massive production crew, but anyone can live stream (broadcast) including businesses and [...]

Public perception can make or break a brand, therefore the choice of brand spokesperson is a vital part in creating a positive reputation. Delve into the important role a brand spokesperson can play in a broadcast campaign.

Anna Tatton-Brown is one of four Deputy News Editors who oversee a 135 strong team, producing UK and global stories for BBC News Channel.

Broadcast PR should be an integral part of a company’s communication strategy, and in today’s fast-paced, media-centric world, utilising broadcast media effectively can significantly amplify a brand’s message.   Broadcast media, encompassing television, radio, and more recently, online channels such as podcasts, offers dynamic ways to reach large and diverse audiences. In this blog, we’ll [...]

So, you’ve been invited to appear on TV and, if it is your first time, you may be feeling a bit nervous. Worry not, in this article we’re going to give you top tips so you can handle your TV appearance like a pro. Television is one of the most popular forms of broadcast media. [...]

Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if budgets and/or logistics are limited, and you have to pick one, which is better: radio or TV? In an ideal world you’d have both! But if you have to choose, you [...]

Our latest Small Talk shone the spotlight on LBC’s Nick Ferrari show.   Our speaker was the programme’s producer Johnny Jenkins.   His main job is setting up the show, normally the day before it goes on air, pitching stories and booking in guests.  Yep, he’s the key to the door if you have a client wanting [...]

  Broadcasters love them and without question a little bit of celebrity sparkle, can really boost coverage for your story, on radio, television, online and on podcasts.   This blog looks at what the term celebrity spokesperson means - and how they can elevate your brand.   What is a celebrity spokesperson? The terms means [...]

We knew it was coming. In fact, the Prime Minister had already confirmed that it was going to happen in the second half of the year. Yet, when rumours of a general election announcement started circulating on social media on the morning of the 22nd May, newsrooms across the country went into a state of [...]