PR Blog

B-roll footage, Broll or B-roll is any supplementary video that is secondary to your primary footage or A-roll.   In the early days of film, the B-Roll was typically shot by a separate second unit to the A-Roll crew and the footage was used for transitional cuts and anything that wasn’t the main action.   [...]

James Hanson began his broadcasting career at Radio Somerset.  It was the sort of job where there’s a small team and you have to do a bit of everything, from making the tea and writing the travel bulletins, to reading the news and presenting programmes.  Based in a mainly rural area, there wasn’t often a [...]

A video podcast is simply a podcast which has been filmed. Podcasters are now embracing video podcasts to attract larger audiences and make their content more engaging.

From major sports and news events to music gigs and global product launches, live streaming delivers  real time content to consumers in a very accessible way.   It used to be the exclusive domain of TV production companies with multi- cameras and a massive production crew, but anyone can live stream (broadcast) including businesses and [...]

Public perception can make or break a brand, therefore the choice of brand spokesperson is a vital part in creating a positive reputation. Delve into the important role a brand spokesperson can play in a broadcast campaign.

Anna Tatton-Brown is one of four Deputy News Editors who oversee a 135 strong team, producing UK and global stories for BBC News Channel.

Broadcast PR should be an integral part of a company’s communication strategy, and in today’s fast-paced, media-centric world, utilising broadcast media effectively can significantly amplify a brand’s message.   Broadcast media, encompassing television, radio, and more recently, online channels such as podcasts, offers dynamic ways to reach large and diverse audiences. In this blog, we’ll [...]

So, you’ve been invited to appear on TV and, if it is your first time, you may be feeling a bit nervous. Worry not, in this article we’re going to give you top tips so you can handle your TV appearance like a pro. Television is one of the most popular forms of broadcast media. [...]

Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if budgets and/or logistics are limited, and you have to pick one, which is better: radio or TV? In an ideal world you’d have both! But if you have to choose, you [...]