PR Blog

The “B” word. It’s topical, it’s divisive and you’ve probably not gone a day without mentioning it since at least June 2016. We’re talking about Brexit. That was the topic of our latest Shout!

As much air-time as you desire and as many brand mentions as you can fit in….just a couple of the advantages of launching your own radio station. And that’s not as far fetched as it sounds. For a modest budget and a bit of effort any organisation or individual can “own” some of the airways as part of a dedicated broadcast PR campaign.

Radio PR, radio days, radio studio days….whatever label you give to a PR campaign involving radio the number of listeners you can reach is massive, with nearly 48 million people in the UK tuning into the medium each week. So how can we in the PR industry best use technology to exploit this potential?

There is no denying podcasts have taken the world by storm in a scarily short amount of time.It’s crazy to think around 6 million UK adults are tuning in to podcasts every week. That’s a number that’s almost doubled in five years (from 3.2 million in 2013) according to the latest Ofcom figures.

It’s been described by some journalists as “the dark art” and by disgruntled PR’s as an industry struggling to adjust, a profession which has many health issues and doesn’t like to self diagnose.

On Friday 12th April, 2019, Shout! Communications broadcast its own online radio station. Being a broadcast PR agency, we focused on broadcast PR.

I was feeling less nervous than the previous time. I can’t have been that bad I thought, as I made my way to BBC Broadcasting House to take part in Radio 4’s The Media Show, or they wouldn’t have invited me back.

Christmas videos: you either love them or hate them. From Reuniting loved ones to a ‘wrapping’ Santa. We list some of our favourite corporate/ business Christmas videos for 2018.

Transition from “I’m a Celeb, Get Me Out Of Here” to “I’m a spokesperson, please hire me”…