Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
It’s a national, digital radio station which reaches over half a million people every week, but also one that is perhaps not as well understood as the more mainstream BBC stations. So it was with interest that we welcomed George Mann, Impact Editor at BBC Asian Network, to speak at one of our regular Shout! Communications Small Talks.
In this digital age, it’s smart phones that rule the world; but are you using yours to its full potential? According to our recent Shout! Communications Small Talk speaker, Marc Settle, if you’re only using your phone for calls and texts, then you might as well have an old-school Nokia from the early 2000s!
To OB, or not to OB? Giving stations a chance to be part of an event is very special and should not be underestimated. Not only does it benefit listeners, an outside broadcast can also allow presenters and spokespeople to conduct interviews in a new light.
With trepidation, and ten seconds to go before the computer clock turned 1100, we pressed “Play” and Shout! Digital Radio was broadcasting. And actually, for the one day we were on-air, it went really well.
On Friday 12th April, 2019, Shout! Communications is running its own radio station. We’ll be broadcasting online and talking about PR – with a special nod to broadcast PR, of course. How the sector promotes itself, the extent to which Brexit is affecting the industry and the big shake-ups that have taken place in radio so far this year, are just some of the topics that will be hitting the air-waves.
The “B” word. It’s topical, it’s divisive and you’ve probably not gone a day without mentioning it since at least June 2016. We’re talking about Brexit. That was the topic of our latest Shout!
As much air-time as you desire and as many brand mentions as you can fit in….just a couple of the advantages of launching your own radio station. And that’s not as far fetched as it sounds. For a modest budget and a bit of effort any organisation or individual can “own” some of the airways as part of a dedicated broadcast PR campaign.
Radio PR, radio days, radio studio days….whatever label you give to a PR campaign involving radio the number of listeners you can reach is massive, with nearly 48 million people in the UK tuning into the medium each week. So how can we in the PR industry best use technology to exploit this potential?
There is no denying podcasts have taken the world by storm in a scarily short amount of time.It’s crazy to think around 6 million UK adults are tuning in to podcasts every week. That’s a number that’s almost doubled in five years (from 3.2 million in 2013) according to the latest Ofcom figures.