Blog Post

The two main reasons for media training a broadcast spokesperson

The two main reasons for media training a broadcast spokesperson
By Keren Haynes, Media Trainer

There are two main reasons for media training a spokesperson ahead of a broadcast PR campaign and they are equally important. The first is to satisfy the journalist with the content they seek; the second is to communicate key messages as part of a PR driven story. Achieving one without the other makes the exercise pointless.

Both parties, the broadcaster and the brand, stand to gain if you manage to find that balance, but it isn’t easy! That’s why we believe media training is the best foundation for those hard-won, far reaching broadcast opportunities.

What a journalist wants from a spokesperson

How to present yourself for broadcast interviews

PR branding on radio and television

Preparing for interviews

Prepare yourself

How not to do it: here are some of our favourite examples of people we think should have come to us for media training!!

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