Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Big name guests, phone-ins and controversial conversation. Listening to LBC senior producer Thomas Danielian describe the station’s output, these are the characteristics of the now national station that most stand out.
Impossible to achieve, expensive and damned right scary…..broadcast PR is sometimes dismissed as being just too challenging. Yes, it does have its moments, but the results far outweigh the effort of getting them.
PR budgets probably haven’t been squeezed as much as this since the 2008/9 recession. And with the future marked with more uncertainty, how do you make sure you get as much bang for your buck as possible?
There is no stopping the current popularity of podcasts. It’s estimated that more than 7 million people in the UK regularly listen to podcasts each week- that’s around 1 in 8 of us.
Two months in and as lockdown measures ease just a tiny bit, so does the news agenda, thankfully in favour of PR generated stories. It’s been a challenge, but we have secured good coverage every week of the lockdown so far, for each and every client we’ve worked on.
Whilst many will sympathise with the prospect of both parents being ill and no child care for a 4 year old, Dominic Cummings’ decision to travel from his London home to his parents’ estate in Durham was ill-judged.
Whilst Radio 2’s loss of almost a million listeners in the last year has garnered the most attention, with the publication of RAJAR’s latest audience numbers…
It’s challenging, often frustrating and you have to hold your nerve, but it is more than possible to reach that nirvana of so many PR campaigns, television and radio, despite the strange and uncertain times we live in.
A month officially into lockdown and Skype and Facetime interviews have become the norm on our television screens.