A friendly, warm tone with people who know what they’re talking about…..that’s how producer Poppy Bullard described the radio station that employs her, Times Radio. Poppy produces the mid-morning Matt Chorley show and was the speaker at our latest virtual Small Talk. It was a fascinating insight into the infant station, which launched just a few months ago, in June 2020. As heard by Shout! Communications joint Managing Director, Keren Haynes.
While there are countless ways to engage with an audience on social media, one of the most powerful forms of content is video. With its ability to captivate, inform, and entertain, video production has emerged as a key driver in social media engagement.
In this blog, we’ll explore how video production is revolutionising social media engagement, the reason why it works so well, and how you can leverage video to enhance your social media success going forward.
When it comes to broadcast PR, the way in which you present yourself in front of the media is crucial. It’s not just about your key messages but also about how you deliver them. Media training prepares spokespeople for media appearances which can include broadcast and print interviews, press conferences and even public speaking events like webinars or keynote speeches. The training focuses on your communication skills, helping you deliver your key messages in an effective way and giving you strategies to handle tricky questions.
But what makes authenticity so vital in marketing? And why do brand ambassadors matter in cultivating an authentic brand identity? In this blog, we will delve into these questions by exploring the significance of authenticity, the role of brand ambassadors, and how they help create deeper connections with consumers either across social media, television or radio.