A friendly, warm tone with people who know what they’re talking about…..that’s how producer Poppy Bullard described the radio station that employs her, Times Radio. Poppy produces the mid-morning Matt Chorley show and was the speaker at our latest virtual Small Talk. It was a fascinating insight into the infant station, which launched just a few months ago, in June 2020. As heard by Shout! Communications joint Managing Director, Keren Haynes.
The media landscape is always evolving, but digital technology has changed it in a dramatic way.
When it comes to broadcast in particular, the impact of digital has been significant in the sense that content is no longer made to be broadcast on one platform only. In fact, when producing an interview, journalists will consider whether it can be consumed and understood without the need of watching the entire programme. In other words, can it be clipped for social media?
A good media spokesperson has to be an expert in their field, capable of interacting with journalists in a calm and confident manner. However, they also need to be aware of what the media landscape looks like and what it requires from them.
While there are countless ways to engage with an audience on social media, one of the most powerful forms of content is video. With its ability to captivate, inform, and entertain, video production has emerged as a key driver in social media engagement.
In this blog, we’ll explore how video production is revolutionising social media engagement, the reason why it works so well, and how you can leverage video to enhance your social media success going forward.