Video and podcasts share several qualities. They’re both emotive, engaging and ultimately easy to consume. This makes them the most influential mediums when it comes to PR.
The challenge is to make any investment, in audio or video content, as valuable as possible. This workshop looks at the different ways you can harness video to its greatest use, including:
- B-roll for television
- Online video packages for websites and social media
We’ll also look at podcast production. There have never been so many podcasts available and the quality has arguably never been higher. How then do you ensure your podcast gets the attention it deserves.
For both video and podcast production, the key is preparation – understanding what you’re hoping to achieve from the production before anything is even recorded. Who are you targeting? What effect are you hoping your video or podcast production will have on them?
This workshop is going to be a very busy hour!