Spokesperson Training Courses

We focus on ensuring that each appearance is a ‘ Performance’ and our recommendation to all we train is that if possible, agree to a live TV interview. Live interviews are good news! Not only do you typically get longer on air than with a pre-recorded TV interview, but they also allow you to have much more editorial control.

The downside is that you’re under more pressure to perform and TV is all about how you perform in the few minutes you have on air. That doesn’t mean that you are an ‘all singing all dancing’ performer but that you are an entertaining guest. Our training will ensure that you are supporting broadcasters with their aim to keep their viewers engaged and ensure that their programme has the highest audience figures.

Mastering ‘Down the Line’ interviews whether that is via Zoom or Skype, a live location or a remote studio is another key focus of our media spokesperson training. They’re the most challenging of interviews and spokespeople are trained to maintain eye contact, looking directly ‘down-the-barrel’ – of the camera whether it is on your lap top or device or in a studio setting.

But there are some rules of engagement to help you prepare for a TV interview: and this is covered in our live and pre-recorded TV interview practise.

• The guest needs to be entertaining: they enthuse and engage the audience with the topic.
• They’re authoritative: the audience needs to believe what they say.
• They have a view: broadcasters don’t want a spokesperson who sits on the fence, they need to have an opinion.

Media training is essential for businesses that want to communicate effectively with broadcast media– and just as important to influence the public too. Our training can prepare you for the good news announcements and support your brand during a crisis. Broadcast spokesperson training helps businesses build authority and trust with your chosen audience. Media appearances can be intimidating, especially if your team has never had to face broadcast media. With our support and guidance, the experience will be less daunting, and you’ll be able to see the benefits that successful media coverage can bring.

Many of our clients are influential experts in their designated field – not representing a company but wanting to raise their own media profile and our spokespeople training ensures that they stand out from the crowd and are repeat guests. Our focus is on talking outside of your comfort zone to offer comment on breaking news stories.

Media training can also help build confidence and hone your presentation skills. Many spokespeople don’t naturally want to be in the spotlight but because of their seniority have the responsibility to be the ‘ face’ of their brand or organisation. Our training will ensure that you can take on each broadcast opportunity to use it to your benefit and to further your career. Appearing on radio and TV (Media exposure) can improve your profile not only within your own workplace but also in your industry. This opens the doors for other brands/businesses to approach you for partnerships or job offers and allows you to expand your network.

Our media training and spokesperson training knowledge is immense, based on many years’ experience as broadcast journalists and public relations professionals – in our view, the perfect foundation for successful media training.

We know all the tricks and traps that journalists use to elicit information spokespeople don’t want to impart with, including the ‘innocent’ head nodding waiting for someone to fill air and say the one response they didn’t want to go out on air or in print.

Between us we have trained hundreds of delegates and organisations, with bespoke media training courses, fine-tuned to their specific needs. This ranges from senior CEOs of FTSE 100 companies and founders of start-ups, to charities and NGOs.