Producing engaging videos, using state-of-the-art cameras & in-house production teams, is what makes our PR video production services stand apart.
These days anyone can try and film a video in their bedroom or on a mobile phone….but who is going to watch it? We believe for most PR videos high production standards will get you a bigger audience, be it on television, social media or through corporate messaging. Conscious that most clients will be looking for the best ROI, we often shoot with a view to using the same footage in different ways.
The main purpose might be to film B-roll for television.
For example, but we can ensure there is additional footage which can be re-edited into a film for a corporate website, or clips suitable for social media.
Our video production teams are based in London but available to film and edit anywhere in the UK and beyond.
“I’ve worked with Shout! for a number of years now and have used them for both video production and media relations. They have consistently delivered great video content which has led to brilliant broadcast coverage on radio, TV and on-line. They also keep ahead in digital PR and video distribution which is invaluable. Their production […]
VIDEO PRODUCTION Services
THE BENEFITS OF VIDEO IN PR
Anything you can do to make life easier for a broadcast journalist is going to help you secure more coverage. Top of that list for television outlets is pictures. Video is expensive to produce and newsrooms are staffed by fewer people than ever before. So, if you offer pictures that illustrate your PR story then you’re offering a TV journalist a gift!
The video should be presented in the form of B-roll. B-roll is around 6-8 minutes of roughly edited footage, that is given to journalists free of charge, to encourage them to run a story. Find out more information about our B-roll production service here.
Given what it costs to place an advert on television, PR video offers a really cost-effective way to get a brand, or organisation or individual on-air.
Want to find out more about video production for PR?
THE VIDEO PRODUCTION PROCESS
When it comes to video PR you have two bosses to please. The first is your brand. There’s no point producing video content if it doesn’t promote your brand or organisation in a positive light.
Identifying what you’re hoping to achieve from it is crucial. It’s an opportunity to showcase a brand, a product or even a person at their best. Good lighting, effective staging and subtle branding can all help you achieve this goal.
What should be filmed?
What should the emphasis be on?
How can you bring the story to life?
These are some of the questions you need to ask at the start. Video needs to be visually engaging, and footage that is produced as part of a PR campaign is no different.
That’s because the second person you answer to is the journalist. When PR video is put to use it is more than likely going to end up on the news. Therefore you need to think like a television journalist. This is what a typical news package looks like:
| Sequence | Overview |
|---|---|
| 15 seconds of introduction with a reporter voice over | The best pictures are put here, to engage the viewer |
| 15 second interview clip | Interviewee 1 |
| 15 seconds more of reporter voiceover | A second sequence of pictures, different
from the beginning. |
| 15 second interview clip | Interviewee 2 |
| 15 seconds more of reporter voiceover | Possibly a third sequence of pictures or
graphics |
| Reporter piece to camera | This is where you see the reporter talking
to the camera |
If you use this template as part of the planning process you will be much more effective – filming footage that you know will be required. You save time and money by doing this “paper edit” before a camera is even turned on.
THE BENEFITS OF VIDEO IN PR
Anything you can do to make life easier for a broadcast journalist is going to help you secure more coverage. Top of that list for television outlets is pictures. Video is expensive to produce and newsrooms are staffed by fewer people than ever before. So, if you offer pictures that illustrate your PR story then you’re offering a TV journalist a gift!
The video should be presented in the form of B-roll. B-roll is around 6-8 minutes of roughly edited footage, that is given to journalists free of charge, to encourage them to run a story. Find out more information about our B-roll production service here.
Given what it costs to place an advert on television, PR video offers a really cost-effective way to get a brand, or organisation or individual on-air.
THE VIDEO PRODUCTION PROCESS
When it comes to video PR you have two bosses to please. The first is your brand. There’s no point producing video content if it doesn’t promote your brand or organisation in a positive light.
Identifying what you’re hoping to achieve from it is crucial. It’s an opportunity to showcase a brand, a product or even a person at their best. Good lighting, effective staging and subtle branding can all help you achieve this goal.
What should be filmed?
What should the emphasis be on?
How can you bring the story to life?
These are some of the questions you need to ask at the start. Video needs to be visually engaging, and footage that is produced as part of a PR campaign is no different.
That’s because the second person you answer to is the journalist. When PR video is put to use it is more than likely going to end up on the news. Therefore you need to think like a television journalist. This is what a typical news package looks like:
| Sequence | Overview |
|---|---|
| 15 seconds of introduction with a reporter voice over | The best pictures are put here, to engage the viewer |
| 15 second interview clip | Interviewee 1 |
| 15 seconds more of reporter voiceover | A second sequence of pictures, different
from the beginning. |
| 15 second interview clip | Interviewee 2 |
| 15 seconds more of reporter voiceover | Possibly a third sequence of pictures or
graphics |
| Reporter piece to camera | This is where you see the reporter talking
to the camera |
If you use this template as part of the planning process you will be much more effective – filming footage that you know will be required. You save time and money by doing this “paper edit” before a camera is even turned on.
FAQS
Q. What do you mean by PR video?
This is video that is produced in order to promote a brand, or a product for example. In its finished form it’s likely to be one of three things: either a B-roll (LINK HERE), a video to be placed online or on social media, or a corporate video for a company’s website.
Q What does video production for PR cost?
This all depends on what is to be filmed and where. We charge by half and full days, which you can use for filming, editing or a mixture of the two. Our team used to work in broadcast news so we’re as speedy as they come. Even then we would warn that filming always takes longer than you’d think – allow at least half a day’s filming and another half day’s edit for either a simple B-roll or a short video package.
Q Why use Shout! Communications
Any PR video will be used by journalists therefore it needs to be produced in a style that an online or TV journalist will adopt. As former television journalists ourselves, we fully understand the requirements. We can find that balance between communicating key PR messages, verbally and audibly, and delivering the video PR content that will best please a broadcast journalist.