Blog Post

Why run your own radio station – as part of a broadcast PR campaign

On Friday 12th April, 2019, Shout! Communications is running its own radio station. We’ll be broadcasting online and talking about PR – with a special nod to broadcast PR, of course. How the sector promotes itself, the extent to which Brexit is affecting the industry and the big shake-ups that have taken place in radio so far this year, are just some of the topics that will be hitting the air-waves.

So why are we doing it and why might you want to consider doing the same?

Well, of course, as broadcast PR specialists we love producing new content. We want to show our world what you can do, if you include your own radio station as part of a broadcast PR campaign. Whether you’re supporting a brand or a sector, a business or a charity, with a specific audience in mind, this could work really effectively for you too.

When it’s been produced specifically for you, the content of your radio station is obviously going to be completely on message. Obviously, you cannot broadcast one long advert – no listener will stay tuned in – but you can be more blatant than most mainstream BBC and commercial stations will allow you to get away with. We’ll be on-air for six hours (between 1100 and 1700) during which time we will talk about radio and television media relations, alongside video production and media training – all our key services. But mixed up in that will be a panel discussion about Brexit and another session that picks up from the BBC’s Media Show, that caused controversy with an episode called “The Art of Public Relations”.

It’s an effort to produce quality audio, but once done the content is yours; yours to use when you broadcast as a radio station, but yours to use again too: on social media, in blogs, on your website, in communication with stake holders….It’s a feast of content that will keep you going through any long famine.

The human voice is one of the most effective means of communication. Heard without seeing who is speaking, it is direct, even intimate at times. That’s really the secret to radio’s success. Add to this the way in which you can target an audience. Sometimes radio is about reaching as many people as possible; but specialist stations such as Talk Sport or UK Health Radio, another online broadcaster, suggest there is a niche market there too. How successful your own radio station will be depends on how well you PR it: so the fact you’re reading this blog is music to my ears!

If you want to hear Shout! Digital radio go back to our home page and click on the link – that will take you to the website page we created especially for our station. You can hear Shout! Digital Radio live between 1100 and 1700 on Friday 12th April, 2019 – and we’ll leave it there for On Demand should you want to listen again or recommend it to a friend!

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