Blog Post

The future of local TV

The announcement of its closure came days after an FOI request by Grimsby Live revealed the station had received £300,000 of license fee money since its launch in 2013 for sending more than 4,000 stories to the BBC that may never have actually been used.

The decision poses an uncertain future for local TV across the UK. Since 2014, more than 30 local channels have been set up as part of former Culture Secretary Jeremy Hunt’s vision for every major town and city to have a TV station, like the US.

After criticism of local TV’s ability to attract viewers, TV watchdog Ofcom will scrap the roll-out of any more stations over concerns about their economic viability.

At Shout! Communications we believe there is an argument for using local TV. We have placed stories on stations like London Live, which has weekly audience of 250,000 and That’s Manchester.

Smaller stations are always keen to showcase stories relevant to their audience and are far more likely to give longer air time and allow additional branding than national stations. We promote some household name brands who love getting local coverage because they can get as much branding in as they wish.

Local opportunities allow you to get more key messages across, so it’s a case of whether a client wants their message to reach the most people, or to get their key messages across with more air-time.

When clients come to us they sign an onboarding note, which asks the questions about what makes them happy. Every campaign and client are different, so we tailor the stations we approach to get the type of coverage the client wants.

If you would like to discuss how to secure the best coverage to suit your campaign, we’d love to help! Email hello@shoutcommunications.co.uk or call us on 02072407373.

More Blog Posts

woman wearing sunglasses standing infront of a wall of roses
24. Mar 2025

But what makes authenticity so vital in marketing? And why do brand ambassadors matter in cultivating an authentic brand identity? In this blog, we will delve into these questions by exploring the significance of authenticity, the role of brand ambassadors, and how they help create deeper connections with consumers either across social media, television or radio.

radio station and group logos
17. Mar 2025

The UK is a nation of radio listeners, with the latest data from audience monitoring body RAJAR (Radio Joint Audience Research) revealing that over 50 million people tune in to live radio every week. Of these, 44 million listen via a digitally enabled platform such as DAB, DTV, website, app or smart speaker. This blog looks at the changing landscape of radio – and what this all means for radio PR.

tv screens
10. Mar 2025

Changing public perceptions, promoting a product or offering your insights on a breaking news story – the objectives of broadcast PR can multi-faceted and vary for every client but despite fierce competition from print coverage it is still perceived as the icing on the cake.
There is good justification- Broadcast PR can take your campaign to the next level and this blog will tell you how.