Blog Post

Small Talk Interview – With LBC News Producer and Presenter, Joe Hawkins

This month we’ve met with Joe Hawkins, a broadcast journalist at Global. He is one of a team of 20 working predominantly on LBC News – which offers a rolling news output – and across news bulletins on other Global stations like Heart, Capital and Classic FM.

Joe is a journalist, producer of the weekday evening programme on LBC News (from from 7pm and presented by James Hanson) and host of the weekend overnight news coverage.

 

Joe Hawkins from LBC news

A typical day at LBC News

On a typical day, Joe arrives in the newsroom after lunch, ahead of an afternoon editorial meeting in which the whole team discusses the stories which have been covered so far and to decide which will be running into the evening. Once this is done, it’s time to book guests, write scripts and piece audio together ahead of going live.

LBC News programmes are divided into 20-minute blocs or sweeps, featuring the four big stories of the moment plus a few other lighter ones. This structure repeats across the 24-hour output so listeners can tune in for a short period to get their news, drop off and come back later for an updated version.

Joe enjoys the variety of the job, which he’s been doing for 5 months now. Presenting overnight is something he likes because the pace is slower than at other times of the week, allowing him to dive into the big stories, dedicating more time to analysis and explainers.

Getting into broadcast journalism

Joe says he fell into radio when he moved to London after completing a History and Politics degree. It all started when he walked past a music radio station in Shoreditch, in which he stayed at for two years. After that, he worked as a newsreader and, just before his current role, he was a breakfast producer and reporter at Times Radio.

LBC studio

What sort of guests does LBC News want

During the talk, he spoke about the guests he wants to get on the radio. It’s not all about fancy titles, he says, but more about having something interesting to say about a big story. For example, when covering the rise in national insurance contributions for employers, he may prefer to interview a business owner rather than a former government advisor.

The perfect LBC News guest

What does the ideal spokesperson sound like? They have to be a good talker and bring something to the story through their experience. Ideally, they’ll have a link to the biggest news of the day, as those are the ones that keep people listening, but they can also be experts in other topics. He’s very much open to pitches and speaks of a ‘buzz’ whenever he finds a new excellent speaker.

Joe admits to not having a little black book, but he keeps contacts on his phone, adding labels such as ‘Trump’ or ‘Nato’ to their names so he can find experts quickly. He also emphasises the need to keep in touch with people through the years, giving the example of local councillors he used to speak to years ago who have gone on to become MPs.

When asked about celebrity spokespeople attached to PR campaigns, Joe explains that they can bring value and raise the profile of a story. Someone well known may perk up a listener’s ears. Which is the test he sets himself when working, asking: ‘would this get my attention if I was listening while driving?’.

Radio logistics

PR stories compete with breaking news stories

We also discussed the coverage of ongoing conflicts like the wars in Ukraine in Gaza. Joe says keep submitting stories and pitching interviews. They may not lead bulletins at times, but they are still getting coverage – even with UK-based guests. He admits to having a special interest in international affairs and often likes to cover them on his weekend show.

The difference between LBC and LBC News

The relationship between LBC News and its sister station LBC is friendly as they serve the audience in different ways. The former focuses on breaking news and crossing live to events such as press conferences, while the latter is more opinionated, takes callers and includes more features.

There are, of course, rivalries with other broadcasters, with producers admitting being happy when they break news before the likes of Sky News or they see other broadcasters picking up their exclusive content.

 

lbc news and lbc logo

What about digital?

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Outcome

Succinct soundbites along with cinematic, scene-setting montages of the event and location make for some beautiful videos. Founders Forum used the videos to promote future events and create brand awareness.

Filming in New York

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