Blog Post

Small Talk with BBC Economics Correspondent, Andrew Verity

Bad news is good news for journalists, Andrew Verity told our audience at the latest Shout! Communications Small Talk. Andrew reports for radio and television across a range of BBC programmes. His main focus is economics, but he also works on investigative stories for programmes like Panorama.

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lbc , heart, capital and classic fm logos
2. May 2025
This month we’ve met with Joe Hawkins, a broadcast journalist at Global. He is one of a team of 20 working predominantly on LBC News – which offers a rolling news output – and across news bulletins on other Global stations like Heart, Capital and Classic FM. Joe is a journalist, producer of the weekday [...]
classical statue holding a laptop
15. Apr 2025

The media landscape is always evolving, but digital technology has changed it in a dramatic way.
When it comes to broadcast in particular, the impact of digital has been significant in the sense that content is no longer made to be broadcast on one platform only. In fact, when producing an interview, journalists will consider whether it can be consumed and understood without the need of watching the entire programme. In other words, can it be clipped for social media?
A good media spokesperson has to be an expert in their field, capable of interacting with journalists in a calm and confident manner. However, they also need to be aware of what the media landscape looks like and what it requires from them.

People using social media on their phones
8. Apr 2025

While there are countless ways to engage with an audience on social media, one of the most powerful forms of content is video. With its ability to captivate, inform, and entertain, video production has emerged as a key driver in social media engagement.
In this blog, we’ll explore how video production is revolutionising social media engagement, the reason why it works so well, and how you can leverage video to enhance your social media success going forward.