Blog Post

Shout Communications’ Big Talk October 2018

Gender diversity, attracting younger audiences and making news a conversation… news is modernising to keep up with the audiences, according to our prestigious panel of speakers: BBC Breakfast Editor Adam Bullimore; Head of Specialists at ITV Andrew Dagnell; Editor of BBC Radio 5 Live’s breakfast show Gill Farrington and Deputy Editor at Good Morning Britain, Sally Watson.

PR professionals learning how to get their campaign national coverage

She says people communicating their opinions and feelings online makes it “much less us telling them news, and increasingly about having that two-way conversation.”

Old and new faces attended to learn from the best in the business

Adam said that news programmes used to compete against people walking their dogs or getting their kids ready, but now they compete against people checking technology instead of reaching for the remote.

A fabulous event enjoyed by all

So, news has certainly changed in terms of representation. Instead of just having white middle-aged men in London on our screens, there is a drive for gender representation, diverse voices and an emphasis on the audience themselves influencing the news agenda, and our Big Talk speakers are leading forces behind changing for the better.

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