Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.

We recently had the pleasure of hosting Dave Terris, Editor of Sky News Radio and IRN, at our latest Shout! Communications Small Talk networking event. Dave gave a fascinating insight into a how the national radio newsroom works, and the prevailing power of radio, as the industry changes.

In some countries it is known as ‘Cucumber Time’, but in Britain it’s the silly season. The term was coined in an edition of the Saturday Review published in 1861 and the phrase has just stuck. We’re now at the tail end of the summer, the point when radio and TV programmes allow themselves to be more frivolous, but are you making the most of it?

Tears, tempers and tantrums and that’s just the parents …. Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant.

Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.