Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.
BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including BBC UK News Editor Richard Burgess, Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.
Is broadcast PR expensive? It sounds like it should be, given how influential and wide-reaching television and radio can be. Let’s face it, broadcast generally sets the news agenda for the day, starting with Radio 4’s Today programme headlines at 0600.
Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result. Arguably the most important part of the video production process happens before the cameras start rolling.
Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.
It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think. If you’re not considering radio and TV you’re missing out on a far reaching, influential media.
TV news editors choose between dozens of stories on a daily basis; the deciding factor between a story making it on air, or not, often boils down to one thing: visuals. Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.
Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.
Never has there been such an opinionated age as now. No matter what the topic, whether trivial or significant, these days everyone has a view. And that’s what makes the use of vox pops so valuable as part of a PR campaign.