A month officially into lockdown and Skype and Facetime interviews have become the norm on our television screens. Broadcasters no longer invite guests into their studios, on the contrary many journalists including presenters are going on-air via the internet too. Intriguingly we get a glimpse of their homes in the background and who doesn’t crane their necks to see whether the image they present on screen tallies up with the ones we see on screen.
The same rules on presentation that we teach in television media training apply for Skype:
- Avoid busy patterns, that can distract and even strobe on camera
- Jewellery – keep it simple. Earrings or necklace, no more.
- Make-up – if you don’t normally wear any at least use some powder so your face doesn’t shine. If you don use it, add a little extra. Men, that applies for you too.
- Avoid all black – it makes you look a bit 2-dimesional, a head on top of a black wall.
- Pastel shirts/tops are nearly always flattering on screen
There are some extra ones too:
- Think about your background. It needs to be more than a white wall, but still in keeping with a corporate image.
- Make sure anything behind you is non-controversial
- If you can, shut the door to keep kids, pets and anyone else out! An interview won’t last longer than 10 mins, less if it’s live.