At the moment, you are mainly competing with Coronavirus to get airtime, rather than other brands. But like the journalists say, if it’s a good fit or has some sort of Coronavirus angle (such as working at home, health, personal finance…..), it’s more than likely going to get picked up.
However, if you hold off until everything returns to some kind of normal, you’re going to be competing with all the other brands and organisations that have delayed their campaigns too. It’s a gamble of course, but we think better post the pandemic it’s going to be a gun fight, so it’s arguably better to try for coverage now.
If you feel like you still need some more guidance through these times, join in one of our free broadcast PR webinars, that we’re hosting every other Thursday afternoon. We’ve tailored our webinars to talk about the impact of Coronavirus and the latest news from broadcasters. If you like to sign up to any, visit our website or email firstname.lastname@example.org. Or if you want to get in touch about your next broadcast PR campaign email email@example.com or call 020 7240 7373.