Blog Post

Controlled information or journalists throwing their toys out of the pram?

Selected journalists were invited to Number 10 for a briefing from officials, but correspondents from organisations who were not on Downing Street’s hand-picked list also tried to get in. According to those present, when political correspondents arrived inside Number 10, they were asked their names and told to stand either side of a rug. Then Downing Street’s Director of Communications, Lee Cain, invited those on one side to enter and told those on the other to leave.

The organisations which were invited to the briefing, included the BBC, Sky, Guardian, ITV, The Sun, The Daily Mail and The Times. Reporters from The Mirror, the I, HuffPost, PoliticsHome and the Independent were among the journalists excluded.

When his actions were questioned, Cain told reporters: ‘We are welcome to brief whoever we want whenever we want.’ In protest, and with rallying cries about freedom of the press, all the journalists present chose to walk out rather than receive the briefing.

The journalists excluded included outlets viewed as left-wing or critical of the Government, but, crucially, the briefing was due to involve senior civil servants – who are politically impartial. It’s one thing for a political party (or a brand) to choose who it speaks too, but that’s censorship when the briefing involves apolitical civil servants.

Trump style PR

In the United States it seems the opposite is happening. Press secretary Sarah Huckabee Sanders held only a few briefings in 2019 and the void once occupied by Trump’s press team is, in fact, being filled by Trump himself. As Huckabee-Sanders says: “President Trump is more accessible than most modern presidents and frequently takes questions from the press.”

So accessible is Trump in fact that he often answers shouted questions at so-called pool sprays, in which a small group of rotating reporters is given access to events such as bill signings and Cabinet lunches. He’ll even respond to questions on the White House lawn as he arrives at and departs the White House.

Trust has always been a big issue in politics.

More Blog Posts

woman wearing sunglasses standing infront of a wall of roses
24. Mar 2025

But what makes authenticity so vital in marketing? And why do brand ambassadors matter in cultivating an authentic brand identity? In this blog, we will delve into these questions by exploring the significance of authenticity, the role of brand ambassadors, and how they help create deeper connections with consumers either across social media, television or radio.

radio station and group logos
17. Mar 2025

The UK is a nation of radio listeners, with the latest data from audience monitoring body RAJAR (Radio Joint Audience Research) revealing that over 50 million people tune in to live radio every week. Of these, 44 million listen via a digitally enabled platform such as DAB, DTV, website, app or smart speaker. This blog looks at the changing landscape of radio – and what this all means for radio PR.

tv screens
10. Mar 2025

Changing public perceptions, promoting a product or offering your insights on a breaking news story – the objectives of broadcast PR can multi-faceted and vary for every client but despite fierce competition from print coverage it is still perceived as the icing on the cake.
There is good justification- Broadcast PR can take your campaign to the next level and this blog will tell you how.