Three fantastic speakers from broadcast news, a load of great insights and a room full of PR and communications professionals… yes, it was another successful Shout! Communications Big Talk.
We were privileged to present:
- Sandy Smith, Editor of BBC One’s The One Show
- Richard Gaisford, Chief Correspondent for ITV’s breakfast programme Good Morning Britain
- Matt Williams, Head of Home News for ITV News.
We will be writing a blog on each talk, but in the meantime here’s a quick summary:
He talked about mobile phone technology revolutionising news and the power of citizen journalism. Some of their most dramatic footage has come in this way including a filmed account by the killer of soldier Lee Rigby.
Matt felt that the new digital horizon means that ITV can reach an audience without borders.
Gone are the days of satellite trucks and engineers – issues with line of sight, cables and health and safety concerns.
He demonstrated LiveU the technology Good Morning Britain use which fitted neatly into a small rucksack.
GMB is now able to cover stories on their journalistic merit rather than the cost of sending.
To watch the talks for yourself, click the link here:
Thanks again to Instinctif Partners for allowing us to host our event at their lovely offices.
The majority of our team at Shout! Communications have worked as broadcast journalists themselves; we truly understand how broadcast news and programming works and we have some great contacts. We run lots of free events including Big Talks like this one and workshops, on different elements to do with broadcast PR. To get on our mailing list email Alex@shoutcommunications.co.uk.