Blog Post

3 top gadgets to use in a PR video

As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will look at three of my favourites….

The slider

The slider is a really versatile piece of equipment which enables you to make smooth tracking shots which really enhance the production value of your video.

 

(an example of a tracking shot)

Tracking shots are used in Hollywood productions and traditionally were made using a piece of expensive and bulky equipment known as a dolly. Advancements in technology mean that cameras are now smaller and lighter which means grip equipment such the slider could be created.

 

Due to its small size and weight the slider can be placed pretty much anywhere that has a flat surface. It is also easy to set up and carry which is great for adding some production value to a hectic shoot such as an event film.

 

Personally I like to use the slider to make my establishing shots more interesting, starting the shot behind an object then slowly moving along the track to reveal the location that I am establishing.

 

If you are using 2 cameras for an interview the slider can also add some flair to your wide shot.

The jib

Intervalometer for timelapse

More Blog Posts

lbc , heart, capital and classic fm logos
2. May 2025
This month we’ve met with Joe Hawkins, a broadcast journalist at Global. He is one of a team of 20 working predominantly on LBC News – which offers a rolling news output – and across news bulletins on other Global stations like Heart, Capital and Classic FM. Joe is a journalist, producer of the weekday [...]
classical statue holding a laptop
15. Apr 2025

The media landscape is always evolving, but digital technology has changed it in a dramatic way.
When it comes to broadcast in particular, the impact of digital has been significant in the sense that content is no longer made to be broadcast on one platform only. In fact, when producing an interview, journalists will consider whether it can be consumed and understood without the need of watching the entire programme. In other words, can it be clipped for social media?
A good media spokesperson has to be an expert in their field, capable of interacting with journalists in a calm and confident manner. However, they also need to be aware of what the media landscape looks like and what it requires from them.

People using social media on their phones
8. Apr 2025

While there are countless ways to engage with an audience on social media, one of the most powerful forms of content is video. With its ability to captivate, inform, and entertain, video production has emerged as a key driver in social media engagement.
In this blog, we’ll explore how video production is revolutionising social media engagement, the reason why it works so well, and how you can leverage video to enhance your social media success going forward.