Hello, we’re Shout! Communications, a specialist broadcast PR agency in London
We first started working with identity experts Onfido in 2020 and the programme started with us media training the spokespeople who had been nominated to take part in the PR programme.
Parents discovering a passion for science, youngsters sending messages to space. Then astronaut Sir Tim Peake came on board.
As a dedicated broadcast PR agency, we are experts in securing broadcast PR opportunities. Working with PR agencies and in-house communications teams, we offer everything a brand needs to get on TV, on radio and online.
We use our contacts, knowledge and video and podcast production skills to obtain high quality opportunities at regional, national and international levels.
Working with Shout! is always a joy. The team consistently delivers high-quality, engaging content that resonates. Their professionalism and attention to detail are unmatched and we’d highly recommend them to anyone looking to elevate their media presence.
“Many thanks for another fantastic media training session, excellent as ever and the group really enjoyed it but more importantly thanks for the insights you gave our senior international resi team. They’re a hard audience to win over and your advice on key messaging and dealing with persistent and probing questions on difficult issues like […]
The team at Shout Communications was professional, effective, and great to work with. Their knowledge and reach across the broadcast world was remarkable and the publicity they managed to get for a small, self-published book was astonishing. Highly recommended this stellar team.
“Shout! Communications has supported James Reed with our annual Asphalt Alliance ALARM Campaign for several years. This year the coverage they delivered was outstanding, with more than 60 radio and 10 TV interviews. Working with Shout! is a collaboration and their team fit in seamlessly with ours. They give great consultancy advice, their video production […]
I just wanted to say, yet again, what a fantastic team you guys are and how grateful we are to have you as a partner. You’ve done yet another fantastic job for us and we absolutely love working with you all.
I wanted to say a MASSIVE thank you for all your work this week and keeping everything so smooth this morning. The client is thrilled, as are we.
“I’ve worked with Shout! for a number of years now and have used them for both video production and media relations. They have consistently delivered great video content which has led to brilliant broadcast coverage on radio, TV and on-line. They also keep ahead in digital PR and video distribution which is invaluable. Their production […]
Experts in securing broadcast PR opportunities
Are you interested in more national, international and high-quality regional broadcast coverage? For twenty years we have helped brands, organisations, government departments and charities create compelling television and radio campaigns that engage journalists and their audiences. We’ve also supported our clients with video and podcast production.
Our award-winning team is comprised of senior broadcast PR professionals who’ve worked at the highest levels in television and radio, before moving their expertise to PR. You’ll be in safe hands. For us it is quality over quantity and the highest possible production standards.
In our view, happiness is different for every client. That’s why we tailor make our campaigns to suit you and the outcome you hope to achieve.
It’s never a one-size-fits-all approach from us.
Broadcast Media Relations
We specialise in broadcast media relations. In particular we secure high profile, quality, on-air interviews on national, regional and international stations…
Podcast Production
In our view, podcasts are having something of an overdue renaissance – there have never been so many available and of such high quality.
Video Production
Producing engaging videos, using state-of-the-art cameras & in-house production teams, is what makes our video services stand apart.
Media Training
Our media training aims to make your spokesperson an accomplished and confident performer – one that broadcasters will want to invite back.
Other Services
Commissioning research, finding the best spokespeople for your campaign and organising Outside Broadcasts are amongst the other services we offer. Everything, in fact, to get your story on-air.
We say broadcast PR is the cherry on the top of the cake. Well, we would, wouldn’t we, as former broadcast journalists turned PR specialists. But we know, from the reaction we get from clients, in the nineteen years we’ve been in business, that so often opportunities on radio and television are the ones that really thrill.
Broadcast PR, the definition
Broadcast PR means promoting a brand, or a person, or a campaign on radio, television and online. Services include everything you might need to get on-air, editorially and when you decide to self-broadcast too, from:
- Radio days. Coverage across the UK on BBC and commercial regional and national radio stations.
- TV media relations. Coverage on regional, national and international stations.
- Media training. Teaching spokespeople the fine line between giving the journalist the content they’re looking for and communicating your own key messages.
- Video production. From B-roll for television and corporate videos, to online and social media shorties.
- Podcast production. We can support you with pre-production, scripting, recording, editing and distribution.
- PR survey research.
- Third party spokesperson sourcing. Taking the commercial sting out of a story, we can find the best brand ambassador to front your campaign.
Firstly it’s the knowledge that your brand and key messaging has reached millions of people. Even specialist programming, such as business news, has mass audiences. Online does that too, but is sometimes perceived as lacking the credibility that broadcast has, both on news bulletins and live chat shows.
As far as the journalists go, broadcast news is mainly the straight forward communications of facts. With a few notable exceptions, broadcast journalists are not often given license to express their own opinions. They’re OFCOM regulated and the BBC has its own Producer Guidelines, meaning you can trust what you see and hear. And that’s where the credibility comes from.
Add to that the thrill of live broadcasting and being interviewed by a well-known voice or face and you generally have happy clients.
First of all, the story. For television you’ve got to think pictures. Ask yourself: What can a journalist film to illustrate a story? What footage can a client provide in terms of B-Roll? Where could a journalist report from on location?
These days a lot of TV output is live rather than pre-recorded – it’s cheaper. So you need to have a spokesperson who can handle this. Live interviews can take place in a studio or on location. Some stories are visual and lend themselves more towards television, whereas research stories, for example, are more suited to radio.
Both mediums have channels with distinct audiences. Television attracts older viewers, whereas radio has stations, including BBC Radio 1, Capital or Kiss FM, that are primarily younger.
Another factor to consider is the likelihood of coverage. Television is an unpredictable beast, which is why we offer this service with a small selling-in fee and the rest payable on results. Radio, meanwhile, we guarantee a minimum level of coverage.
As the popularity of podcasts continues on an upward trend, there’s never been a better time to include the medium in a broadcast PR strategy.
There are two routes to this. The first involves placing your spokesperson on someone else’s podcast. This works in the same way as selling-in to radio and television. You’re competing editorially with everyone else who also wants airtime there.
Where the process differs is the time this takes. Radio and television producers make relatively last minute decisions about whether to take a PR story. For podcasts, however, the lead-up time is much longer.
The second way to include podcasts in your strategy is to have your own series. Podcasts are great for targeting a niche or specialist audience, whatever sector you work in.
Email hello@shoutcommunications.co.uk to get our Podcast Guide.
No! If you want to reach millions of people this is a really effective way of maximising your budget. Nearly all our coverage is offered as either payment on results or with a minimum guaranteed level of coverage. The risk to you is minimal.
In comparison, advertising on radio or television can cost thousands, sometimes hundreds of thousands. And editorial coverage has a much bigger impact too. People only half listen to an advert, but they’re much more attentive to a radio or TV programme.
Research shows that video is powerful, emotive and ultimately engaging. That’s why it should be central to any PR campaign. If you want to secure coverage on TV then consider B-Roll to illustrate your story – newsrooms will thank you for it.
But the same footage can also be re-edited to used as a corporate video; or as a social media video; or part of a YouTube strategy.
We offer both. A project works well when you’re ready to secure the coverage and need that extra layer of broadcast specialism, or extra hands. The story is likely to be fixed to a particular date. Broadcasters like to have a “peg” for a story – a reason for doing a story at a certain time. The majority of interviews will happen on the one day.
Retainers start with a minimum period of 6 months. Some clients use their retainers for us to news hi-jacking. That means we secure opportunities for them based on the news agenda of the time. We guarantee a minimum level of coverage, averaged out over the period of the retainer. Typically this is at least 2-3 opportunities per month.
But you can also use a retainer for specific projects. A retainer buys you so many hours of our time per month and you can use that time for any of our services. If you buy other of our services, in addition to your retainer, we offer a 10% discount off our rate card.