We offer our media training in half, full or three quarter day sessions. Our training is tailored to individuals and we offer any combination of TV, radio, print and/or social media.
Our recommendation is to have no more than 3-4 people in a session, especially for those with little or no experience.
Half day: Radio and TV
|09.00||WELCOME AND INTRODUCTION |
Outline of course, timetable for day, review of participants’ needs
|09.05||HOW THE MEDIA WORKS AND HANDLING INTERVIEWS |
What journalists want. Tricks and traps. Advice on the techniques of working key messages into answers and how to handle hard and persistent questioning.
|09:30||PRACTICAL SESSION 1: RADIO|
|10.15||TV THEORY |
Preparation, presentation, performance. Body language, what to wear.
Types of interviews. Logistics
|10.30||PRACTICAL SESSION 2: TV |
One to one pre-recorded TV interview, pro-active opportunity. Objective to record a sound bite. Each trainee takes centre stage for an interview, followed by feedback on how they’ve performed. Feedback and analysis.
|11.30||PRACTICAL SESSION 3: TV |
“Live” television interview. Handling difficult/hostile questions. Reactive opportunities. Feedback and analysis
|12.15||PRACTICAL SESSION 4: Television |
“Down the line” interview (the interviewee is in a different location to the interviewer, so looks direct to camera)
OR spend more time on print techniques/social media support.
|12.55-13.00||SUMMING UP AND REVIEW|
Full day: Radio, TV and print – with an option to bring in a second trainer for print
|09.00||WELCOME AND INTRODUCTION|
|09.05||RADIO THEORY SESSION: HOW THE MEDIA WORKS AND HANDLING RADIO INTERVIEWS |
What journalists want. Requirements for radio interviews. Preparing for a radio interview. Differences between commercial and BBC, national and regional. Journalistic tricks and traps. Techniques for working key messages into answers. Handling difficult and persistent questioning
|09.30||PRACTICAL SESSION 1 RADIO |
Perfect Spokesperson – Perfect Soundbite.
One to one pre-recorded interview. Each trainee takes centre stage for an interview, followed by feedback on how they’ve performed.
Feedback will include initial thoughts on voice intonation and tone.
|10.15||PRACTICAL SESSION 2 RADIO |
Live studio-style interview – followed by analysis.
|11.15||PRINT THEORY |
“On/off” the record. Print pitfalls. Telephone vs face-to-face interviews.
|11.30||PRACTICAL SESSION 3: PRINT |
Telephone interview for print.
(If you had a second trainer then we could run two practical sessions simultaneously – 3 people doing radio whilst 3 people do print, then they’d swop).*
|12.30||THEORY: SOCIAL MEDIA |
Supporting your PR opportunities with Twitter, Instagram, LinkedIn and Facebook.
|13.45||TV THEORY |
Preparation, presentation, performance. Body language, what to wear. Types of interviews. Logistics.
|14.15||PRACTICAL SESSION 4: TV|
The Perfect TV soundbite. Each delegate is interviewed with the goal of providing a single soundbite. Followed by playback & analysis.
|15.00||PRACTICAL SESSION 5: TV |
Live studio/sofa style interviews. Followed by feedback and analysis
|16.00||PRACTICAL INTERVIEW 6: TV|
|16.45||PRACTICAL INTERVIEW 7: TV |
On location interviews eg at a conference, in the street
|17.30||Summing up. Review of objectives. |
*If you had a second trainer for print they would write their interviews up whilst the delegates did their television training. If you have just one trainer they would provide a written quote taken from the print interview the next day.