Tips, thoughts and the latest happenings in broadcast PR and general PR.   The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.

Crowds of people and RAJAR logo
4. Mar 2024
There has been much change in the world over the past 12 months, from troubles in the Middle East, economic turmoil back at home, and even talks of a new COVID variant heading our way.  Amongst all this however, one thing has remained consistent - radio; and it is stronger than ever!  According to the [...]
BROADCASTER LOGOS
5. Feb 2024
  You’ve spent months developing your campaign, have perfected the key messages and completed the final touches. So how do you now make sure it reaches your target audience? At Shout! Communications we believe there are many advantages to broadcast PR - it is an integral part of a campaign and one that will ensure [...]
BBC local radio logo
23. Jan 2024
In August 2023 we wrote about some imminent changes at BBC local radio. (Click here: https://shoutcommunications.co.uk/blog/bbc-local-radio-changes/ ).These are part of the BBC’s plan for a digital first network in the regions, reflecting changes in audience listening habits over the past few years.  Put simply, the BBC believe that more and more people will consume local [...]
name plate saying brand ambassador
19. Jan 2024

A brand ambassador (or brand advocate) is a person who represents and promotes a company in a positive way.

jigsaw using words associated with strategy
9. Jan 2024

To work successfully in PR, and I’m going to give a specific nod to broadcast PR, you need a strategy to help navigate these tricky waters. This blog offers a variety of PR strategies you can think about and try out, in 2024.

Cruise liner on the sea
2. Jan 2024
It’s been a brilliant year for PR campaigns and stunts, and we’ve been proud to have been involved in our own creative and newsworthy events– with the launch in March 2023 of P&O’s flagship Arvia in Barbados. More about that later – but it showcases the need to have a deep understanding of the target [...]
Broadcast PR news stories in 2023 - Shows a fireworks banner
29. Dec 2023

Highlights from the Shout! Communications monthly newsletters which we send out to our mailing list each month. News about broadcast and broadcast PR aimed at public relations professionals.

camera and film reel
21. Dec 2023

If you’ve ever commissioned, or being involved in PR video production you may have already heard the terms A-Roll and B-roll, and perhaps wondered what the difference between them is. They’re particularly evident in the worlds of broadcast and film, the latter being the industry where the names were born. In general, you’re talking about […]

6. Dec 2023

We and our clients were lucky enough to have had another great speaker to give us their insight into the world of broadcast.   This time it was a return visit to our Small Talk circuit – show biz guru, Johnny Seifert. Johnny wears several hats, including that of show biz editor at TalkTV and entertainment […]