Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of ‘fake news’, the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Ep. 2: Ronan Hughes – Sky News
Hosted by Kate Fallis, Broadcast PR Consultant
The first point Ronan made was about just how much Sky News has grown up and become more serious over the years. They’re now focusing on analysis and specialist journalism, rather than simply following the pack with everyday stories. This was something Ronan really focused on throughout his talk and a good tip off for PRs wanting to give an exclusive.