Video posts
In this digital age, it’s smart phones that rule the world; but are you using yours to its full potential? According to our recent Shout! Communications Small Talk speaker, Marc Settle, if you’re only using your phone for calls and texts, then you might as well have an old-school Nokia from the early 2000s! Marc is the BBC’s trainer in mobile journalism and his insights were nothing short of extraordinary. Not only is mobile technology changing the way broadcast journalists work, it will change the way we view and interact with it as an audience too.
By Kate Fallis, Broadcast PR Consultant
Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.
by Catherine Bayfield, Co-Director
Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant. Our recommendation is to over book the number of children you need, invariably one will drop out and even the most outgoing child can clam up when you switch the video camera on.
By Kate Fallis, Broadcast PR Consultant
We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.
by Catherine Bayfield, Co-Director
So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.
By Arthur Perkins, Broadcast PR Consultant
You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.
By Keren Haynes, Co-Director
The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.
by Catherine Bayfield, Co-Director
BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including BBC UK News Editor Richard Burgess, Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.
By Keren Haynes, Co-Director
Is broadcast PR expensive? It sounds like it should be, given how influential and wide-reaching television and radio can be.
by Rory Green, Videographer
Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.
By Arthur Perkins, Broadcast PR Consultant
Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.
by Catherine Bayfield, Co-Director
It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.
by Rory Green, Videographer
Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.
By Arthur Perkins, Broadcast PR Consultant
When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.
By Keren Haynes, Co-Director
Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.
by Rory Green, Videographer
Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.
By Arthur Perkins, Broadcast PR Consultant
In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.
It’s that time of year where we try to predict what will be happening in the world of video production in 2018!
by Rory Green – Videographer
Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.
by Rory Green, videographer at Shout! Communications.
While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.
by Arthur Perkins, Broadcast PR Consultant.
Some of the biggest names in tech, a stunning location and a spectacular event…this is what we found when Shout! went international to film video content for Founders Forum’s inaugural event in Italy.
When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.
Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.
To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.
Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:
Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.
Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:
If your client wants coverage on TV and online then video is your new best friend.
By Rory Green
As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.
Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.
Shout’s list of personalities we think broadcasters will be all over in 2016, so keep them in mind. We’ve included a mixture of people to accommodate any PR budget!
Shout! gives its recommendations for the top ten filming locations in London.
An expert look at the impact of video on Christmas promotion
Read this blog to discover where PR video goes wrong – and how to do it right.
Our in-house editor explains what you can do in post production to lift your PR video.
See examples of the latest video production trends and find out how you can use them in your next video.
Find out how to create video for PR that will go viral and be shared by your target audience.
An online PR video is only successful if garners a ton of views. Find out how to create an engaging video that will be seen by as wide an audience is possible.
Avoid these common broadcast PR mistakes to ensure you maintain the integrity and reputation of your brand.
Avoid wasting valuable time on your next PR video production project by following these three key time-saving tips.
Taking on a PR video project for the first time? We’ve highlighted key tips and ticks from the pros to ensure it’s a success.
Avoid making your next corporate video a yawn-fest. Follow these tips to guarantee an engaging video for your brand.
The best media relations tip for securing coverage for your next PR story? Give broadcast journos everything they might need on a plate.
When allocating your PR budget, don’t forget the value you can gain from a broadcast PR investment.
Latest research and an announcement from Channel 4 reveal interesting points about online viewing habits – useful reading for anyone considering video production.
No one likes watching a talking head for a whole video – find out how why B-roll is so valuable and how you can justify the PR spend.
Don’t waste away a PR budget with a ‘spray and pray’ approach. Ensure you get the best PR coverage by focusing on smaller, targeted audiences.
Find out more about Shout! Communications’ Video Summit for PR agencies and in-house communications staff being held on April 3rd.
Shout! has been looking at the future of broadcast PR and video production at the annual BVE show.
Shout! Communications prides itself on innovative use of video. The power of video has never been as strong as it has been in 2013. At Shout!, 2013 has seen us create humorous videos, informative and educational films, live event coverage and emotional charity videos.
Getting coverage on Channel 4 News can be tricky, as they operate differently to other news services – they’re not afraid to be gritty, to be different and to tackle issues other stations might shy away from.
In business, online video content has struggled to be taken seriously. In fact, the video content for brands has evolved into a major new force of social networking that is either directly profitable or brand-building.
As more people look to their Smartphones and Tablets for interaction, online video is becoming increasingly important platform to consume media.