Video posts

What is B-roll?
07.08.19
What is B-roll? The term ‘B-roll’ comes from the world of film where editors used to use an ‘A’ and a ‘B roll’ of identical footage, befor...
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Marc Settle Small Talk: How Mobile Technology is Revolutionising Broadcast
15.05.19

In this digital age, it’s smart phones that rule the world; but are you using yours to its full potential? According to our recent Shout! Communications Small Talk speaker, Marc Settle, if you’re only using your phone for calls and texts, then you might as well have an old-school Nokia from the early 2000sMarc is the BBC’s trainer in mobile journalism and his insights were nothing short of extraordinary. Not only is mobile technology changing the way broadcast journalists work, it will change the way we view and interact with it as an audience too.

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International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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Never work with children? Maybe you should consider it for PR projects!
03.07.18

by Catherine Bayfield, Co-Director


Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant.  Our recommendation is to over book the number of children you need, invariably one will drop out and even the most outgoing child can clam up when you switch the video camera on.

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Jim Grice, Head of News and Current Affairs London Live – Small Talk
19.06.18

By Kate Fallis, Broadcast PR Consultant


We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

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How video packages online enhance PR coverage
29.05.18

by Catherine Bayfield, Co-Director


So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.

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The 3 biggest obstacles to getting coverage on TV and Radio
01.05.18

By Arthur Perkins, Broadcast PR Consultant


You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

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Peak, Prime and Perfect – Securing long lead PR
27.03.18

By Keren Haynes, Co-Director


The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

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Shout! Communications Big Talk March 2018: Summary
20.03.18

by Catherine Bayfield, Co-Director


BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

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Is broadcast PR expensive?
13.03.18

By Keren Haynes, Co-Director


Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

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Video pre-production (and everything you should think about before the camera is even turned on!)
06.03.18

by Rory Green, Videographer


Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

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Arti Lukha, News Editor ITV News – Small Talk
27.02.18

By Arthur Perkins, Broadcast PR Consultant


Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.

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Including Broadcast in a New Business Proposal
13.02.18

by Catherine Bayfield, Co-Director


It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

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Enhancing PR video
07.02.18

by Rory Green, Videographer


Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.

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The art of producing the perfect PR video
26.01.18

By Arthur Perkins, Broadcast PR Consultant


When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

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How can B-roll make or break a TV campaign?
23.01.18

By Keren Haynes, Co-Director


Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

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The future of PR video
16.01.18

by Rory Green, Videographer


Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.

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Chiyo Robertson, BBC World News TV – Small Talk
10.01.18

By Arthur Perkins, Broadcast PR Consultant


In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.

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videoproduction
Video Production trends to watch in 2018
19.12.17

It’s that time of year where we try to predict what will be happening in the world of video production in 2018!

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Video editing tips for Broadcast PR
07.11.17

by Rory Green – Videographer


Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

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Filming a shoot abroad
18.10.17

by Rory Green, videographer at Shout! Communications.


While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

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Producing a shoot abroad
10.10.17

by Arthur Perkins, Broadcast PR Consultant.


Some of the biggest names in tech, a stunning location and a spectacular event…this is what we found when Shout! went international to film video content for Founders Forum’s inaugural event in Italy.

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6 top tips for appearing on camera
27.06.17

When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.

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The next level of live-streaming
13.06.17
By Rory Green If you log on to any of the big social media sites one thing they all have in common is their heavy promotion of live video strea...
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Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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View from the top – enhancing your PR video with top shots, drones and helicopters
11.04.17

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

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Latest PR video trends….and a visit to broadcast’s biggest exhibition show
28.03.17

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

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Capturing your event on video
21.02.17

Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.

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6 Top Tips for Selling in Online
14.02.17

Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:

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11 Top tips to get your PR video used! 
09.02.17
By Rory Green Video is everywhere! In fact, it is predicted that by 2019 80% of all internet traffic will be video. This raises two points…. ...
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How can video boost PR coverage?
24.01.17

If your client wants coverage on TV and online then video is your new best friend.

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3 Video Trends to watch out for in 2017
03.01.17
By Rory Green 2016 saw the continued rise in popularity of online video content. Video is now so popular that it is predicted that in 2017 vide...
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Video Streaming for PR Campaigns
27.09.16
By Rory Green, Shout! Communications Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the ben...
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What Sort of Video Do I Need as Part of a PR Campaign?
23.08.16
By Sophie McGregor   So you’ve decided you want to create a video for your next PR campaign?  Video offers extraordinary PR opportunitie...
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3 Top Toys to Use in a PR Video
09.08.16
By Rory Green   If you’re reading this blog, chances are you may have read my previous blog Top 3 Gadgets to Use in a PR Campaign  As yo...
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Post-Production Techniques
22.07.16

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

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Animated Video
13.07.16
By Rory Green One of the big trends in the world of video today is animated video. You more tech savvy individuals will know it as infographic or e...
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How Can Video Boost Coverage in a PR campaign?
05.07.16
By Catherine Bayfield   If your client wants coverage on TV and online then video is your new best friend. Produced in an appropriate style...
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greenscreen
Best PR Video Practices for Your Next Campaign
28.06.16
We’d like to share with you a little PR secret – our latest E-book:  Best PR Video Practices. Our advice is based on years of broadcast experien...
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Branding: Why Less is More on TV and Radio
07.06.16
By Keren Haynes   Broadcast PR is a funny old game when it comes to branding. Obviously clients want to see a return on their money and for...
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Please take our QUIZ – and find out what Broadcast Personality you are!
24.05.16
What Broadcast Personality are YOU?? In the world of broadcast there are many different ways on lapping up your news and broadcast PR's are always ...
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What is B-roll and why should you be interested?
10.05.16
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it shou...
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Freelance or agency – who should you use for video production?
19.04.16
By Keren Haynes It’s obvious isn’t it? There are loads of good freelance videographers out there, many of whom are talented, creative and produ...
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greenscreen
Is Video Expensive?
24.03.16
By Keren Haynes You’re in a PR planning meeting, thinking about an upcoming campaign….But suggest producing video to support the story and the c...
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Broadcast PR coverage
What happens in a TV planning meeting?
26.01.16

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

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3 top gadgets to use in a PR video
15.01.16
As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will loo...
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Top Tips for Green Screen
08.12.15
By Rory Green Are you interested in green screen filming but unsure how it would improve your broadcast PR campaign? This blog will look at three t...
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Broadcast Shake-Up
16.10.15
The broadcast landscape is ever-changing, however recent times show that competition is as high and as fierce as ever… The broadcast world is a v...
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media relations tips
Video Production: 17 hours filming onboard a boat!
12.10.15
As Shout! Communications’ videographer I have been asked to work on some interesting projects but our recent work supporting the charity Help for He...
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Video Production: On the road – surviving a 3 day (with no sleep) shoot
05.10.15
Loads of spare batteries, sleeping bags, sea sickness tablets, torches, wipes and snack bars….just some of the extras our production team needed for...
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Video camera close up
Things to consider when commissioning a broadcast PR video
08.09.15
Video is everywhere! Mobile technology means videos can be accessed anytime, anywhere. Consumers have so much choice, making them pickier about wha...
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Why use video as part of your broadcast PR campaign?
06.05.15
Despite video being one of the most shared media online, many people in the PR world are often sceptical about investing time and money to create vide...
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Top 10 PR event locations
09.04.15

Shout! gives its recommendations for the top ten filming locations in London.

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greenscreen
The Power of using Green Screen for Video Production
11.02.15
Green Screen: everybody has heard of it, but why should you bother using it for video production? In short, green screen is a simple and inexpensiv...
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Canon C100
Why you need to film your PR event
01.12.14
So the big night is finally here... the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you do...
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The impact of video on Christmas promotion
19.11.14

An expert look at the impact of video on Christmas promotion

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Canon C100
The worst PR video mistakes to avoid
22.09.14

Read this blog to discover where PR video goes wrong – and how to do it right.

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hand on keyboard
8 tips for enhancing your PR video in post-production
26.08.14

Our in-house editor explains what you can do in post production to lift your PR video.

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Video camera outside
Video production trends to keep you on the cutting edge
18.08.14

See examples of the latest video production trends and find out how you can use them in your next video.

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5 ways to ensure your PR video goes viral!
28.07.14

Find out how to create video for PR that will go viral and be shared by your target audience.

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Online PR video
How to make your online PR video stand out from the crowd
21.07.14

An online PR video is only successful if garners a ton of views. Find out how to create an engaging video that will be seen by as wide an audience is possible.

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Broadcast PR coverage
Three first time broadcast PR mistakes to avoid
07.07.14

Avoid these common broadcast PR mistakes to ensure you maintain the integrity and reputation of your brand.

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Online PR video
3 time saving tips for better PR video production
23.06.14

Avoid wasting valuable time on your next PR video production project by following these three key time-saving tips.

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PR video
Getting started with PR Video
09.06.14

Taking on a PR video project for the first time? We’ve highlighted key tips and ticks from the pros to ensure it’s a success.

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Debunking the great corporate video myth (it doesn’t have to be boring!)
27.05.14

Avoid making your next corporate video a yawn-fest. Follow these tips to guarantee an engaging video for your brand.

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media relations tips
The icing on the media relations cake – the trick that will help you secure the best broadcast PR coverage
19.05.14

The best media relations tip for securing coverage for your next PR story? Give broadcast journos everything they might need on a plate.

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broadcast PR investment
Why every PR budget needs a broadcast PR investment
22.04.14

When allocating your PR budget, don’t forget the value you can gain from a broadcast PR investment.

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Online video viewing habits – what latest figures tell us
04.04.14

Latest research and an announcement from Channel 4 reveal interesting points about online viewing habits – useful reading for anyone considering video production.

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B-roll
B-roll – how can you justify the spend if you can’t guarantee the results
31.03.14

No one likes watching a talking head for a whole video – find out how why B-roll is so valuable and how you can justify the PR spend.

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PR campaign
Why less is more with PR coverage – but sometimes broad is best
24.03.14

Don’t waste away a PR budget with a ‘spray and pray’ approach. Ensure you get the best PR coverage by focusing on smaller, targeted audiences.

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Shout! Communications Video Summit 2014 – for PR agencies and in-house communications staff
17.03.14

Find out more about Shout! Communications’ Video Summit for PR agencies and in-house communications staff being held on April 3rd.

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BVE event London
The future of video production in one easy blog
27.02.14

Shout! has been looking at the future of broadcast PR and video production at the annual BVE show.

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Best viral videos of 2013
19.01.14

Shout! Communications prides itself on innovative use of video. The power of video has never been as strong as it has been in 2013. At Shout!, 2013 has seen us create humorous videos, informative and educational films, live event coverage and emotional charity videos.

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Channel 4’s Katie Razzall gives PRs top tips
18.01.14

Getting coverage on Channel 4 News can be tricky, as they operate differently to other news services – they’re not afraid to be gritty, to be different and to tackle issues other stations might shy away from.

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Video camera outside
The changing power of online video
15.01.14

In business, online video content has struggled to be taken seriously.  In fact, the video content for brands has evolved into a major new force of social networking that is either directly profitable or brand-building.

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media relations tips
Five reasons why online video is so effective
13.01.14

As more people look to their Smartphones and Tablets for interaction, online video is becoming increasingly important platform to consume media.

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