Video Production posts

In this digital age, it’s smart phones that rule the world; but are you using yours to its full potential? According to our recent Shout! Communications Small Talk speaker, Marc Settle, if you’re only using your phone for calls and texts, then you might as well have an old-school Nokia from the early 2000s! Marc is the BBC’s trainer in mobile journalism and his insights were nothing short of extraordinary. Not only is mobile technology changing the way broadcast journalists work, it will change the way we view and interact with it as an audience too.

by Catherine Bayfield, Co-Director

Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant.  Our recommendation is to over book the number of children you need, invariably one will drop out and even the most outgoing child can clam up when you switch the video camera on.

By Keren Haynes, Co-Director

At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

by Catherine Bayfield, Co-Director

So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.

By Arthur Perkins, Broadcast PR Consultant

You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

By Kate Fallis, Broadcast PR Consultant

Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

By Keren Haynes, Co-Director

The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

By Keren Haynes, Co-Director

Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

by Rory Green, Videographer

Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

By Arthur Perkins, Broadcast PR Consultant

Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.

by Rory Green, Videographer

Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.

By Arthur Perkins, Broadcast PR Consultant

When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

By Keren Haynes, Co-Director

Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

by Rory Green, Videographer

Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.

By Keren Haynes, Co-Director

No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.

It’s that time of year where we try to predict what will be happening in the world of video production in 2018!

by Rory Green – Videographer

Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

by Rory Green, videographer at Shout! Communications.

While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

by Arthur Perkins, Broadcast PR Consultant.

Some of the biggest names in tech, a stunning location and a spectacular event…this is what we found when Shout! went international to film video content for Founders Forum’s inaugural event in Italy.

We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes

Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.

Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:

If your client wants coverage on TV and online then video is your new best friend.

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

Shout’s list of personalities we think broadcasters will be all over in 2016, so keep them in mind. We’ve included a mixture of people to accommodate any PR budget!

Shout! gives its recommendations for the top ten filming locations in London.

An expert look at the impact of video on Christmas promotion

Read this blog to discover where PR video goes wrong – and how to do it right.

Our in-house editor explains what you can do in post production to lift your PR video.

See examples of the latest video production trends and find out how you can use them in your next video.

Find out how to create video for PR that will go viral and be shared by your target audience.

An online PR video is only successful if garners a ton of views. Find out how to create an engaging video that will be seen by as wide an audience is possible.

Avoid wasting valuable time on your next PR video production project by following these three key time-saving tips.

Taking on a PR video project for the first time? We’ve highlighted key tips and ticks from the pros to ensure it’s a success.

Avoid making your next corporate video a yawn-fest. Follow these tips to guarantee an engaging video for your brand.

The best media relations tip for securing coverage for your next PR story? Give broadcast journos everything they might need on a plate.

Latest research and an announcement from Channel 4 reveal interesting points about online viewing habits – useful reading for anyone considering video production.

No one likes watching a talking head for a whole video – find out how why B-roll is so valuable and how you can justify the PR spend.

Find out more about Shout! Communications’ Video Summit for PR agencies and in-house communications staff being held on April 3rd.

Video content is more powerful than ever before as part of a PR strategy, but in order to produce something that will engage audiences and encourage them to share it’s important to be across video production trends.

Shout! has been looking at the future of broadcast PR and video production at the annual BVE show.