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Launch of TalkTV
After months of anticipation, Talk TV finally launched on 25th April 2022. The station, owned by Rupert Murdoch,  is simulcast on talkRadio across th...
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Latest radio listening figures show demand for speech content is strong
Covid-19 has changed many things and British radio listening habits is the latest to be pinpointed. The radio listening organisation RAJAR has produce...
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An Inside Look at Britain’s Got Talent
A trip to watch the live recording of Britain's Got Talent.  As experienced by Shout! Communications' broadcast consultant, Carl Hughes January is...
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Small Talk with Sky News, Head of Radio
As heard by Shout! Communications broadcast consultant Carl Hughes. Our most recent speaker in our on-going series of Small Talks, was Dave Terris, H...
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Future funding for the BBC
The Government is to end the BBC TV licence fee in 2027, replacing it with a new funding model.   This could include a subscription style model, suc...
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Broadcast Media Relations in 2022
In an unpredictable world, what might the next twelve months hold for the world of broadcast PR?    Whether you’re seeking earned coverage on rad...
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7 Tips for Christmas and New Year Broadcast PR Campaigns
Seven thoughts on booking in broadcast campaigns over December and January 1. Christmas only starts on 1st December Decorations may already be up ...
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The pull of television
It’s not just broadcast PR clients that love television.   Media companies, whose foundations are built on print and sometimes radio, are finding ...
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Death of the Broadcast PR Studio?
  They say that good comes out of bad. With the pandemic and broadcast PR industry, that good is the boom in popularity of remote interviews. ...
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Small Talk with BBC Breakfast Editor Richard Frediani
BBC Breakfast is the most-watched morning show on British Television, with 6 million viewers tuning in every morning.  It's a key target for any broa...
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A Perfect Story For Broadcast PR
Obtaining widespread media coverage is the goal of any broadcast PR campaign.  That said, some stories tend to land better than others.   Three nat...
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ITV News Small Talk
As heard by Shout! Communications Co-MD Keren Haynes At the heart of the news, the narrative For ITV News, it’s all about telling stories.   Tha...
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BBC Blueprint For The Future
The BBC has recently released a blueprint for what it calls its “biggest transformation in decades.”   Buoyed by record numbers of people using ...
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Something to shout about, as we celebrate our 18th birthday
This month, Shout! Communications celebrates its 18th Birthday and I couldn’t be more proud.  Here’s the lowdown from how it all started until th...
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Pensions Minister Thérèse Coffey – The Case For Media Training
Every now and then a little gem arrives upon our screens, a classic case of how NOT to handle a broadcast interview.   This week it was the gift of ...
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Small Talk with ITV News
When viewers tune in to watch ITV News they already know what’s been going on, according to the programme’s Senior News Editor Arti Lukha.   Spe...
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Small Talk with Channel 5 News
Thanks to our speaker, Deputy Editor Jess Bulman who featured in our Small Talk in December.    As heard by Shout! Communications joint MD, Keren H...
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Broadcast PR in 2021
Convenient, flexible and future proofed.   That’s how the coronavirus has transformed the world of broadcast PR and we, a specialist broadcast PR ...
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Small Talk with Bauer Media
The speakers at our latest virtual Small Talk were Group MD Steve Parkinson and Entertainment Content Director Jo Parkerson.   As heard by Shout! C...
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Small Talk with LBC
As heard by Shout! Communications joint Managing Director, Keren Haynes     Big name guests, phone-ins and controversial conversation.   ...
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5 reasons for using broadcast PR in your next campaign
Impossible to achieve, expensive and damned right scary…..broadcast PR is sometimes dismissed as being just too challenging.   Yes, it does have ...
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Broadcast PR: What Now and What Next?
Two months in and as lockdown measures ease just a tiny bit, so does the news agenda, thankfully in favour of PR generated stories. It’s been a chal...
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RAJAR’s Latest Listening Figures for Q1 2020 (January – March)
  Whilst Radio 2’s loss of almost a million listeners in the last year has garnered the most attention, with the publication of RAJAR’...
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10 steps to broadcast PR heaven, in a coronavirus hell!
It’s challenging, often frustrating and you have to hold your nerve, but it is more than possible to reach that nirvana of so many PR campaigns, tel...
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Dressing for the camera
A month officially into lockdown and Skype and Facetime interviews have become the norm on our television screens. Broadcasters no longer invite guest...
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Don’t just take it from us…
If you’ve been following our blogs or any of our posts on social media, you’ll have heard us say that there’s a growing appetite for stories oth...
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Case Studies In The Time of Coronavirus
Coverage of the COVID-19 pandemic has understandably dominated the news agenda, to the point that you might think no other stories would have a chance...
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Broadcast PR and Coronavirus – Remote Radio Days
  Ordinarily, the back to back interviews that make up our radio days are conducted from our studio in Bloomsbury, Central London. But we ...
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PR Planning and Coronavirus
It’s a bit like Brexit  Obviously, given recent developments  Coronavirus is going to be in every news bulletin.  With lives at risk of course ...
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Latest radio listening figures: Speech based stations on the up
Recent figures released by RAJAR (Feb 2020), the organisation that measures radio listening figures, are good news for talk based radio stations. Many...
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Controlled information or journalists throwing their toys out of the pram?
Number 10’s recent decision to order senior journalists, from some of the UK’s major news organisations, to leave Downing Street, before a briefin...
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BBC News Cuts 450 Jobs 
BBC News announced towards the end of the last month that they were cutting 450 jobs, all part of a plan to save £80m by 2022. The news came on th...
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Corinne Bishop, Deputy Editor, Good Morning Britain – Small Talk With Shout! Communications
Our last Small Talk of 2019 finished on a high, with our speaker Corinne Bishop, Deputy Editor of the Bafta nominated TV show Good Morning Britain.  ...
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Perfect Presentation Tips

It’s become expected practise that spokespeople will have received media training before appearing on radio and television, but presentation training is often overlooked.

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Shout! Communications Big Talk – October 2019

We have held our Big Talk events for several years, but this was the first time we’ve had an all-radio and an all-female line-up. When it comes to PR stories, whilst many brands would love to find airtime with them, they’re a tough audience to please

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What does a brand ambassador do? 
What is a brand ambassador?  A brand ambassador (or brand advocate) is a person who represents and promotes a company in a positive way.  They’r...
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Profile interviews with PR agency founders and bosses: Steve Strickland & Gary Wheeldon – Talker Tailor Trouble Maker

The joint founders and owners of Talker Tailor Trouble Maker spoke to Shout! Communications co-founder Catherine Bayfield, on Shout! Digital Radio, earlier this year. 

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Profile interviews with PR agency founders and bosses: Claire Walker, CEO, Firefly Communications Group 
In the latest series of profile interviews, I interviewed the person who gave me my first job in PR; Claire Walker, CEO of Firefly Communications Grou...
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Latest RAJAR figures – Chris Evans boost for Virgin Radio

The radio industry has gone through a sea change these last few months, so RAJAR’s (Radio Joint Audience Research) latest audience figures were much anticipated. RAJAR are the official body for measuring the radio audience in the UK and release a quarterly report that details which stations have gained audience and those which have dropped.

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Profile interviews with PR agency founders and bosses: Sarah Ogden, Head of Corporate Brand at 3 Monkeys Zeno 

The UK’s first radio station, dedicated to all things to do with public relations, recently took to the air, broadcasting online for a day. Shout! Digital Radio featured some of the biggest names in the industry and a programme called “Five At Four” show-cased profile interviews with founders and agency bosses including Sarah Ogden, Head of Corporate Brand at 3 Monkeys Zeno.  This is a transcript of some of the highlights from her interview with Shout! Communications Joint Managing Director, Catherine Bayfield:   

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The Benefits of an Outside Broadcast  

To OB, or not to OB? That is the question…Whilst many radio days can be completed from the comfort of our lovely Bloomsbury studio, there are some which can benefit from the atmosphere of an outside broadcast (OB).  

An OB typically consists of studio equipment which is set up in a remote location, outside of a studio. It means live and pre-recorded interviews can be conducted with more context and atmosphere. Potentially (technology allowing) it can be done from anywhere: an event, a ship-launch, a field…you are only limited by your imagination. So, if you’re tossing up the pros and cons of an OB for an upcoming campaign, this should give you more of an idea of what it’s all about.  

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Lessons Learnt: Running Your Own Radio Station

With trepidation, and ten seconds to go before the computer clock turned 1100, we pressed “Play” and Shout! Digital Radio was broadcasting.  And actually, for the one day we were on-air, it went really well.    

All our content for the six hours we broadcast last Friday (12th April, 2019) was pre-recorded and I think that was the right decision.  It meant that we could edit down and air the very best content from the amazing line-up of speakers who joined us.    I have a background as a radio and television journalist, which involved umpteen (sometimes heart-stopping) live broadcasts; but, for Shout! Digital Radio, there was reassurance in knowing all the interviewees were there – no one was going to be lost because of technology or on account of them going to our old studio address!   

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Why run your own radio station – as part of a broadcast PR campaign

On Friday 12th April, 2019, Shout! Communications is running its own radio station. We’ll be broadcasting online and talking about PR – with a special nod to broadcast PR, of course.  How the sector promotes itselfthe extent to which Brexit is affecting the industry and the big shake-ups that have taken place in radio so far this year, are just some of the topics that will be hitting the air-waves.   

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Gender parity: ‘Female’ is the new F–word

The gender pay gap, HeForShe and #MeToo have pushed gender parity to the forefront of 21st century societal changes. Broadcast by definition includes the widest possible audiences; it, therefore, plays a unique and important role in this gender revolution.  TV and radio have a particular responsibility to accurately represent society, both in terms of who appears on our airwaves, and with the journalists who put the programmes together.

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Do-your-own radio station, as part of a PR Campaign

As much air-time as you desire and as many brand mentions as you can fit in….just a couple of the advantages of launching your own radio station. And that’s not as far fetched as it sounds. For a modest budget and a bit of effort any organisation or individual can “own” some of the airways as part of a dedicated broadcast PR campaign.

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The rise of the podcast: A force to be reckoned with

There is no denying podcasts have taken the world by storm in a scarily short amount of time.  It’s crazy to think around 6 million UK adults are tuning in to podcasts every week. That’s a number that’s almost doubled in five years (from 3.2 million in 2013) according to the latest Ofcom figures.

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Latest RAJAR figures reveal interesting trends across the UK
Implications of the latest RAJAR figures for broadcast PR

The main headlines see the total reach drop more significantly in London over the past 12 months than across the rest of the UK. Total UK radio audiences were down 0.9% in Q4/18 compared with Q4/17. In the capital the drop was 3.9% – with some stations losing hundreds of thousands of listeners. Regardless of this, 88% of the population listen to the radio at some point each week (48.4 million people). 

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Broadcast PR Campaigns Amidst Brexit

And just like that, January 2019 and all the broadcast PR campaigns about health and resolutions, has come to an end – over in a flash (or maybe not for those whose month has been drier than others). February often seems quite frantic and by March, ordinarily, the year has found its regular pace. Not this year though….

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Clash of the streaming titans

Netflix- the streaming giant has long been untouchable and on its own in the streaming market, with its main competitors unable to get close in terms of numbers and dominance of the market. The company recently announced that its year end subscribers total 139 million, and estimates it now has 10% of all screen time in the US.  But is 2019 the year that it’s competitors up their game?

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The Top PR Stunts & Campaigns of 2019… So Far!
We’re only a few weeks into 2019, and already we’ve seen some headline-catching PR campaigns taking the UK (and the world!) by storm. As al...
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The “dark art” of PR dissected 

It’s been described by some journalists as “the dark art” and by disgruntled PR’s as an industry struggling to adjust, a profession which has many health issues and doesn’t like to self diagnose. It’s good to take a peak behind the PR curtain and as a PR practitioner I’m disappointed to see so much negativity and confusion about who we are and what we do. 

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Christmas Videos: the good, the bad and the ugly…  

Christmas videos:  you either love them or hate them. From Reuniting loved ones to a ‘wrapping’ Santa. We list some of our favourite corporate/ business Christmas videos for 2018. 

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I’m a Celeb Get Me Hired

We now know who the winner of “I’m A Celeb” is, but what happens next? Who is going to be hitting the screens and soundwaves with the PR pound behind them? As you may have seen on Sunday, Harry Redknapp was crowned king of the jungle, replacing his predecessor Georgia “Toff” Toffolo.

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Small Talk with Scott Beasley

The latest speaker in our long running series of Small Talks was Scott Beasley, Assistant Editor for Sky News’ “Ian King Live” programme.   The FTSE 100, macro economics, interest rates, smaller companies, technology and interesting characters are just some of the topics that float the “Ian King Live” boat.

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Holly Willoughby helps to break records

This year’s “I’m A Celebrity Get Me Out Of Here” is the most popular series to date, based on viewing figures, in the show’s 18-year history. But why is this group doing so well and why is watching celebrities eating fish eyes so entertaining? 

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What you should know about Broadcast PR

Broadcast PR. You hear us talk about it a lot- after all it’s what we live and breathe- but do you know what it actually is?  


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Using Broadcast PR in a new business pitch
We often say that broadcast is the icing on the cake for a client, but why? Well, it can help you reach your KPIs, ensure your campaign reaches the ta...
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The F word
So long middle-class men in suits presenting our favourite radio and telly shows, hello calls for representation, diversity and fair pay. Gender is...
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Shout Communications’ Big Talk October 2018
Gender diversity, attracting younger audiences and making news a conversation… news is modernising to keep up with the audiences, according to our...
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Using sports stars to support your Broadcast PR Campaign
The World Cup, the Ryder Cup and the European Championships have made 2018 a pretty good summer of sport, and have thrown a host of sporting superst...
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Turning the tables: media trainer prepares to go on air

Keren will appear on BBC Radio 4 tomorrow- she takes some leaves out of her own media training book in preparation!

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Professional Ghosting: When Clients Disappear

If you’ve ever been ‘ghosted’ by a date, then you’ll know how awful it feels and how it leaves you questioning what you may have done wrong. If you’ve experienced ‘ghosting’ in a professional sense, then you’ll also know that hurts too!   This week, we delve into the issue of what we’re calling “professional ghosting” and the way it could come back to haunt you. Chances are, you too know of a few professional ghosters…

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Andrew Dagnell, Head of UK Specialists at ITV – Small Talk
Shout! Communications recently hosted a broadcast networking event with ITV’s Head of UK Specialists, Andrew Dagnell. Andrew was appointed by ITV in...
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International Media Relations: securing coverage across the pond

By Kate Fallis, Broadcast PR Consultant

Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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Established, specialist broadcast PR agency Shout! Communications, based in London just round the corner from ITN, is looking for an assistant to supp...
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Is local radio underappreciated?

by Matt Napier, Broadcast Assistant

Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.

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Jim Grice, Head of News and Current Affairs London Live – Small Talk

By Kate Fallis, Broadcast PR Consultant

We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

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Should Broadcast PR be separate from “mainstream” PR?

By Keren Haynes, Co-Director

At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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Shout! Communications Big Talk March 2018: Summary

by Catherine Bayfield, Co-Director

BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

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RAJAR Q4 2017 – figures proving radio is here to stay

By Arthur Perkins, Broadcast PR Consultant

The latest RAJAR figures are out and it looks like good news for breakfast shows. For those of you not in the know, RAJAR stands for Radio Joint Audience Research and it’s the official body in charge of measuring radio audiences in the UK; the organisation is jointly owned by the BBC and Radiocentre, on behalf of the commercial sector.

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Including Broadcast in a New Business Proposal

by Catherine Bayfield, Co-Director

It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

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Chiyo Robertson, BBC World News TV – Small Talk

By Arthur Perkins, Broadcast PR Consultant

In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.

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The ‘Broadcast Booby-Trap’: How social media is affecting broadcast journalism

Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.

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Why PRs shouldn’t dismiss local radio

Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.

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Podcast power: from dying format to cultural dominance

The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.

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Every client is different… what does success mean to you?

In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.

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How Social Media is Changing Broadcasting

Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.

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What’s on at Shout! this Winter…

Free Workshops, Courses, and Media Training for PR Professionals. Take a look!

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The BBC World Service: a bold expansion against the grain

2016 has been a year of nationalist resurgence. Borders, immigration and ‘post-truth’ are the new media buzzwords of the year; they’re inescapable. The BBC World Service’s announcement that it will be making the biggest expansion “since the 1940s”, launching 11 new languages, has made a refreshing change.

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Shout! Communications’ Big Talk
You may well have attended one of our many Small Talks, which feature individual speakers from the world of broadcast news and daytime programming. Ou...
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Top Brush-offs Journalists Give PRs
By Catherine Bayfield You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.   This is our bread and butter...
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3 top gadgets to use in a PR video
As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will loo...
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blog one
You’ve spent a lot of money on a celebrity spokesperson – how do you get your money’s worth?

You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.

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Top 10 PR event locations

Shout! gives its recommendations for the top ten filming locations in London.

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How broadcast newsrooms are changing in 2015

Ensure you maximise your chances of gaining broadcast pr coverage by keeping up to date with changing newsrooms in 2015

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Canon C100
Why you need to film your PR event
So the big night is finally here... the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you do...
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5 ways to ensure your PR video goes viral!

Find out how to create video for PR that will go viral and be shared by your target audience.

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New TV Station – London Live

The Evening Standard’s new TV channel London Live will be launching on March 31, and it’s being hyped as one of the most important launches in the UK.

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Shout! learns a lesson from the Duchess of Cambridge

Shout! spent a week by the sea in Southampton to help secure coverage for Princess Cruises as they launched their new ship Royal Princess.  All cruise ships have a Godmother, and Royal Princess was officially named by the Duchess of Cambridge, who cut the rope to break the traditional bottle of champagne on the ship’s hull.

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