Social Media posts
Love Island, it’s one of ITV 2’s most popular reality television series, with producers scrolling through thousands of applications each year. While it may seem life in the villa is all things glamorous, it is indeed a big risk for these (mostly) everyday beautiful people to leave their full –time jobs and hope they stay in the series long enough to make an impact. Don’t get me wrong – most Islanders go on to make mega-bucks, but what about the ones that only hang on for a few days? Before we look at the successful future careers of the main attractions, we have to take a look at the ones who came in looking for love, but probably only left the show as unemployed.
In this digital age, it’s smart phones that rule the world; but are you using yours to its full potential? According to our recent Shout! Communications Small Talk speaker, Marc Settle, if you’re only using your phone for calls and texts, then you might as well have an old-school Nokia from the early 2000s! Marc is the BBC’s trainer in mobile journalism and his insights were nothing short of extraordinary. Not only is mobile technology changing the way broadcast journalists work, it will change the way we view and interact with it as an audience too.
By Kate Fallis, Broadcast PR Consultant
Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.
by Catherine Bayfield, Co-Director
Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant. Our recommendation is to over book the number of children you need, invariably one will drop out and even the most outgoing child can clam up when you switch the video camera on.
By Kate Fallis, Broadcast PR Consultant
We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.
By Keren Haynes, Co-Director
At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.
By Kate Fallis, Broadcast PR Consultant
There’s always something going on in the pop culture world, but perhaps the most exciting news for many reality TV fans across the UK this week is the beginning of Love Island, Season 4. If you’re a dedicated listener, chances are you may have heard presenter Nick Grimshaw’s announcement this week – he’s moving to the drive slot from September, swapping with fellow Radio 1 presenter Greg James.
by Catherine Bayfield, Co-Director
So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.
By Kate Fallis, Broadcast PR Consultant
The latest RAJAR figures are just out, reflecting the first 3 months of this year, and there are some surprising outcomes to say the least.
By Arthur Perkins, Broadcast PR Consultant
Case studies are an excellent way to attract a broadcaster’s attention; whether you’re pitching to TV, radio or online, journalists always appreciate this way of making a story more relevant to their audience.
by Matt Napier, Broadcast Assistant
Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.
By Arthur Perkins, Broadcast PR Consultant
You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.
By Kate Fallis, Broadcast PR Consultant
Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.
by Matt Napier, Broadcast Assistant
There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there. And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.
by Catherine Bayfield, Co-Director
From Monday 16th April it’s all change at ITV Daytime with their big move from London’s South Bank to White City.
By Keren Haynes, Co-Director
When you eventually get there the end result is often fantastic: your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.
by Catherine Bayfield, Co-Director
BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including BBC UK News Editor Richard Burgess, Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.
By Keren Haynes, Co-Director
Is broadcast PR expensive? It sounds like it should be, given how influential and wide-reaching television and radio can be.
By Arthur Perkins, Broadcast PR Consultant
Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.
By Arthur Perkins, Broadcast PR Consultant
The latest RAJAR figures are out and it looks like good news for breakfast shows. For those of you not in the know, RAJAR stands for Radio Joint Audience Research and it’s the official body in charge of measuring radio audiences in the UK; the organisation is jointly owned by the BBC and Radiocentre, on behalf of the commercial sector.
By Arthur Perkins, Broadcast PR Consultant
When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.
By Keren Haynes, Co-Director
Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.
by Rory Green, Videographer
Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.
By Keren Haynes, Co-Director
No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.
by Alex Hesketh
Our final fantastic speaker at the latest Shout! Big Talk was the charismatic editor of BBC One’s The One Show, Sandy Smith.
by Kate Fallis
Our second fantastic speaker at the latest Shout! Big Talk was Chief Correspondent at Good Morning Britain, Richard Gaisford.
by Alex Hesketh, Broadcast Executive
Shout! was delighted to host another Big Talk featuring three fantastic broadcast journalists; first up was Matt Williams, Head of Home News at ITV News.
by Keren Haynes, Co-Director
Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.
by Rory Green – Videographer
Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.
by Rory Green, videographer at Shout! Communications.
While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.
Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?
We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.
Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.
Arthur Perkins reviews Martin Frizell, Editor of ITV’s This Morning, at the Shout! Communications Big Talk in June 2017.
Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.
Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.
If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.
Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.
Broadcast Executive Alex Hesketh looks at the successes and failures of ITV’s first run of The Nightly Show.
Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.
Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.
Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes
Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:
Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.
In the final Big Talk Blog, Kate Fallis reports on Jonathan Levy, Head of News Gathering at Sky, on the future on news broadcasters.
Kate Fallis reports on ITV News’ Alex Chandler at the Shout! Communications Big Talk, 2016.