Radio station posts
Shout! Communications co-founder Catherine Bayfield talked with some of the PR world’s biggest names, including Andrew Bloch, co-founder at Frank.
With trepidation, and ten seconds to go before the computer clock turned 1100, we pressed “Play” and Shout! Digital Radio was broadcasting. And actually, for the one day we were on-air, it went really well.
All our content for the six hours we broadcast last Friday (12th April, 2019) was pre-recorded and I think that was the right decision. It meant that we could edit down and air the very best content from the amazing line-up of speakers who joined us. I have a background as a radio and television journalist, which involved umpteen (sometimes heart-stopping) live broadcasts; but, for Shout! Digital Radio, there was reassurance in knowing all the interviewees were there – no one was going to be lost because of technology or on account of them going to our old studio address!