Radio station posts
On Friday 12th April, 2019, Shout! Communications broadcast its own online radio station. Being a broadcast PR agency, we focused on broadcast PR. But the same framework could work for any brand and campaign, no matter what subject or who you want to reach. Having your own radio station is a unique and cost effective tool with which you can reach a wide or a niche audience
Shout! Communications co-founder Catherine Bayfield talked with some of the PR world’s biggest names, including Andrew Bloch, co-founder at Frank.
With trepidation, and ten seconds to go before the computer clock turned 1100, we pressed “Play” and Shout! Digital Radio was broadcasting. And actually, for the one day we were on-air, it went really well.
All our content for the six hours we broadcast last Friday (12th April, 2019) was pre-recorded and I think that was the right decision. It meant that we could edit down and air the very best content from the amazing line-up of speakers who joined us. I have a background as a radio and television journalist, which involved umpteen (sometimes heart-stopping) live broadcasts; but, for Shout! Digital Radio, there was reassurance in knowing all the interviewees were there – no one was going to be lost because of technology or on account of them going to our old studio address!