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Media Training posts

Broadcast PR, the basics
13.10.21
Sometimes you can’t see the wood for the trees.  That’s what sprung to mind the other day, when we were asked, by a seasoned PR professional, to ...
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What “Freedom Day” Means for Broadcast PR
23.07.21
Monday 19th July 2021; an historic day, or so we thought. The final lifting of lockdown restrictions across the country was meant to be a joyous occas...
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How to get more broadcast PR bang for your buck
06.07.20
PR budgets probably haven’t been squeezed as much as this since the 2008/9 recession.   And with the future marked with more uncertainty, how do y...
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The two main reasons for media training a broadcast spokesperson
02.10.19
The two main reasons for media training a broadcast spokesperson By Keren Haynes, Media Trainer There are two main reasons for media training a spo...
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International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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Jim Grice, Head of News and Current Affairs London Live – Small Talk
19.06.18

By Kate Fallis, Broadcast PR Consultant


We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

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Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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Video pre-production (and everything you should think about before the camera is even turned on!)
06.03.18

by Rory Green, Videographer


Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

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RAJAR Q3 2017 – what does it mean for radio?
31.10.17

by Arthur Perkins


Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.

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Anthony Scaramucci: a media training nightmare
29.08.17

In our years of media training, we thought we’d encountered every possible type of broadcast spokesperson. That was until Anthony Scaramucci appeared on the BBC, interviewed by Emily Maitlis on Newsnight.

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The ‘Broadcast Booby-Trap’: How social media is affecting broadcast journalism
22.08.17

Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.

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Why PRs shouldn’t dismiss local radio
15.08.17

Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.

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News Hijacking – How to get your brand in the media without a story
01.08.17

Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.

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Who should be my broadcast spokesperson?
25.07.17

Kate Fallis highlights some of the things to keep in mind for choosing the perfect spokesperson for your next broadcast PR campaign.

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Can effective media training be done remotely?
18.07.17

Rory Green, videographer at Shout! Communications explains why remote media training could be a perfect solution for your spokesperson.

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What makes good broadcast media training?
12.07.17

Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.

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6 top tips for appearing on camera
27.06.17

When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.

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Top tips to make your next radio day a success
20.06.17

If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.

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5 Media Training lessons from the General Election
06.06.17

With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.

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Why the relationship between PRs and Journalists is so important
23.05.17

Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…

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The perfect spokesperson
02.03.17

Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story. The perfect spokesperson is quite often a third party one.

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Video Streaming for PR Campaigns
27.09.16

Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the benefits of live streaming as part of a broadcast PR campaign. 

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Communicating Key Messages in a Radio Interview
16.08.16

As a listener you take a news story at face value – it’s on air because it’s interesting content. But as a PR professional you know it’s got to be more than just that:  it has to be a story that pleases both the journalist and the client.

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What’s the Difference Between the BBC and Commercial Radio Stations?
31.05.16

You’re sitting there deciding who’s going to take this story. Is it BBC? Is it commercial? Well before you go full steam ahead, it’s wise to think about how your story will fit with each medium.

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The perfect spokesperson for broadcast PR
17.12.15
A spokesperson can make or break a campaign. Who you’re trying to target and what sort of image you’re trying to create are crucial questions to a...
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Top Tips for Green Screen
08.12.15
By Rory Green Are you interested in green screen filming but unsure how it would improve your broadcast PR campaign? This blog will look at three t...
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What broadcast PR spokespeople can learn from the Strictly Come Dancing audience!
11.11.15
by Keren Haynes, Shout! Co-Founder. I was lucky enough to be part of the Strictly Dancing audience last weekend – thank you to the producer who i...
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How to make your broadcast PR story less commercial
24.09.15
The aim of every broadcast PR interview is to get at least a brand mention and/or communicate a key message. Journalists however, do not like heavily ...
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HOW TO PREVENT GETTING “BRAIN FADE” ON AIR
02.03.15

Lost for words. We’ve all been there at some time or other. But how much more excruciating is it to do it on air?

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Media Training: The Importance of Preparation
24.11.14

During a broadcast campaign, it is essential to ensure that both your third party spokesperson and any company representative sticks to all of the company and campaigns key messages and that these are communicated effectively.

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Canon C100
Media Training… Why bother?
20.10.14

Media training helps all levels of spokesperson to improve on their public speaking ability, interact with the media more effectively and ultimately make the best possible impression for future coverage opportunities on radio, TV or online.

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David Cameron
Broadcast PR advice: How not to be caught out by the microphone
29.09.14

As a Broadcast PR specialist, we can tell you that just because you’ve confirmed broadcast coverage does not mean that it’s now time to relax!!

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Media Training: The perfect spokesperson for broadcast
04.08.14

In terms of broadcast PR a successful interview is a fine balance between giving the journalist what they want at the same time as promoting your brand or product.

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