Media Relations posts
On Friday 12th April, 2019, Shout! Communications broadcast its own online radio station. Being a broadcast PR agency, we focused on broadcast PR. But the same framework could work for any brand and campaign, no matter what subject or who you want to reach. Having your own radio station is a unique and cost effective tool with which you can reach a wide or a niche audience
Andrew Verity told our audience at the latest Shout! Communications Small Talk. Andrew reports for radio and television across a range of BBC programmes. His main focus is economics, but he also works on investigative stories for programmes like Panorama.
On Friday 12th April, 2019, Shout! Communications is running its own radio station. We’ll be broadcasting online and talking about PR – with a special nod to broadcast PR, of course. How the sector promotes itself, the extent to which Brexit is affecting the industry and the big shake-ups that have taken place in radio so far this year, are just some of the topics that will be hitting the air-waves.
By Kate Fallis, Broadcast PR Consultant
So, you’ve booked in your broadcast campaign and the launch day has finally arrived. Now it’s showtime and the pressure is on your spokesperson to weave in key messages and branding within the interviews, to keep you, or if you’re an agency, your client happy.
By Kate Fallis, Broadcast PR Consultant
Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.
by Catherine Bayfield, Co-Director
Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant. Our recommendation is to over book the number of children you need, invariably one will drop out and even the most outgoing child can clam up when you switch the video camera on.
by Matt Napier, Broadcast Assistant
Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.
By Kate Fallis, Broadcast PR Consultant
We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.
By Keren Haynes, Co-Director
At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.
by Catherine Bayfield, Co-Director
So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.
By Kate Fallis, Broadcast PR Consultant
The latest RAJAR figures are just out, reflecting the first 3 months of this year, and there are some surprising outcomes to say the least.
By Arthur Perkins, Broadcast PR Consultant
Case studies are an excellent way to attract a broadcaster’s attention; whether you’re pitching to TV, radio or online, journalists always appreciate this way of making a story more relevant to their audience.
by Matt Napier, Broadcast Assistant
Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.
By Kate Fallis, Broadcast PR Consultant
Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.
by Matt Napier, Broadcast Assistant
There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there. And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.
by Catherine Bayfield, Co-Director
From Monday 16th April it’s all change at ITV Daytime with their big move from London’s South Bank to White City.
By Keren Haynes, Co-Director
When you eventually get there the end result is often fantastic: your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.
By Keren Haynes, Co-Director
The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.
By Keren Haynes, Co-Director
Is broadcast PR expensive? It sounds like it should be, given how influential and wide-reaching television and radio can be.
By Arthur Perkins, Broadcast PR Consultant
Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.
by Catherine Bayfield, Co-Director
It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.
by Rory Green, Videographer
Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.
By Keren Haynes, Co-Director
Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.
By Arthur Perkins, Broadcast PR Consultant
In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.
by Alex Hesketh and Kate Fallis
It’s that time of the year when we all like to reminisce… here’s a run-down of our favourite broadcast campaigns of 2017.
by Alex Hesketh
Our final fantastic speaker at the latest Shout! Big Talk was the charismatic editor of BBC One’s The One Show, Sandy Smith.
by Kate Fallis
Our second fantastic speaker at the latest Shout! Big Talk was Chief Correspondent at Good Morning Britain, Richard Gaisford.
by Alex Hesketh, Broadcast Executive
Shout! was delighted to host another Big Talk featuring three fantastic broadcast journalists; first up was Matt Williams, Head of Home News at ITV News.
by Keren Haynes, Co-Director
Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.
by Arthur Perkins
Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.
by Catherine Bayfield, Co-Director at Shout! Communications
What would PR practitioners do without research? Some would say research has had its day, but we know that newsrooms short of resources no longer have the budget to fill every bulletin with investigative or breaking news stories. Often they’re grateful for some engaging content.
Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?
Journalists are the gateway to your success and your clients’ happiness, so it’s important to know when you might be doing more harm than good.
In our years of media training, we thought we’d encountered every possible type of broadcast spokesperson. That was until Anthony Scaramucci appeared on the BBC, interviewed by Emily Maitlis on Newsnight.
Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.
Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.
Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.
Kate Fallis highlights some of the things to keep in mind for choosing the perfect spokesperson for your next broadcast PR campaign.
Rory Green, videographer at Shout! Communications explains why remote media training could be a perfect solution for your spokesperson.
Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.
Arthur Perkins reviews Martin Frizell, Editor of ITV’s This Morning, at the Shout! Communications Big Talk in June 2017.
Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.
Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.
When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.
If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.
With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.
Podcasts are available anytime, anywhere! This has led to the podcast becoming an increasingly useful tool for Broadcast PR and an essential tool in modern PR strategy. This blog documents the key requirements for getting your podcast used on-air by broadcasters to really boost your radio campaign and secure maximum coverage.
Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…
Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.
The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.
Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…
Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.
Shout! Communications Director Keren Haynes looks at the best plan of action for PRs when a big story story takes over the news.
In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.
Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.
Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story.
Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:
Brands, businesses and organisations love radio days because it’s a guaranteed way to communicate key messages to often millions of listeners. Responsibility for the quantity and quality of coverage will be safely in our hands – but there are some things you can do too, to ensure your company gets the most out of the day. Here are some of our tips:
If your client wants coverage on TV and online then video is your new best friend.
Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.
Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams. Matt presents the sport on the Sony Award-winning Simon Mayo Drivetime show on BBC Radio 2. The show regularly reaches around 6.5 million people every week.
Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.
Shout’s list of personalities we think broadcasters will be all over in 2016, so keep them in mind. We’ve included a mixture of people to accommodate any PR budget!
By Catherine Bayfield
Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.
You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.
