Integrated PR posts
By Kate Fallis, Broadcast PR Consultant
Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.
by Matt Napier, Broadcast Assistant
Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.
By Kate Fallis, Broadcast PR Consultant
We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.
By Keren Haynes, Co-Director
At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.
By Kate Fallis, Broadcast PR Consultant
There’s always something going on in the pop culture world, but perhaps the most exciting news for many reality TV fans across the UK this week is the beginning of Love Island, Season 4. If you’re a dedicated listener, chances are you may have heard presenter Nick Grimshaw’s announcement this week – he’s moving to the drive slot from September, swapping with fellow Radio 1 presenter Greg James.
by Catherine Bayfield, Co-Director
So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.
By Arthur Perkins, Broadcast PR Consultant
Case studies are an excellent way to attract a broadcaster’s attention; whether you’re pitching to TV, radio or online, journalists always appreciate this way of making a story more relevant to their audience.
by Matt Napier, Broadcast Assistant
Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.
By Arthur Perkins, Broadcast PR Consultant
You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.
By Kate Fallis, Broadcast PR Consultant
Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.
by Matt Napier, Broadcast Assistant
There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there. And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.
by Catherine Bayfield, Co-Director
From Monday 16th April it’s all change at ITV Daytime with their big move from London’s South Bank to White City.
By Keren Haynes, Co-Director
When you eventually get there the end result is often fantastic: your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.
by Catherine Bayfield, Co-Director
BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including BBC UK News Editor Richard Burgess, Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.
By Arthur Perkins, Broadcast PR Consultant
Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.
By Arthur Perkins, Broadcast PR Consultant
When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.
By Keren Haynes, Co-Director
Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.
by Rory Green, Videographer
Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.
by Alex Hesketh and Kate Fallis
It’s that time of the year when we all like to reminisce… here’s a run-down of our favourite broadcast campaigns of 2017.
by Alex Hesketh
Our final fantastic speaker at the latest Shout! Big Talk was the charismatic editor of BBC One’s The One Show, Sandy Smith.
by Keren Haynes, Co-Director
Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.
by Rory Green – Videographer
Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.
by Catherine Bayfield, Co-Director at Shout! Communications
What would PR practitioners do without research? Some would say research has had its day, but we know that newsrooms short of resources no longer have the budget to fill every bulletin with investigative or breaking news stories. Often they’re grateful for some engaging content.
We narrow down the multitude of ways in which you can produce, host and publicise your podcast as part of a full PR campaign.
We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.
Rory Green looks at how pre-production and optimisation are key for producing the perfect PR podcast.
Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.
Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.
Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.
Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.
Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…
Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.
Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. News websites boast incredible viewing figures – the MailOnline, for example, racked up 4.1 billion page views last year, so tackling online portals is a worthwhile PR mission.
Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the benefits of live streaming as part of a broadcast PR campaign.
Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams. Matt presents the sport on the Sony Award-winning Simon Mayo Drivetime show on BBC Radio 2. The show regularly reaches around 6.5 million people every week.
BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme. So how do you get your story into this much sought after and very impactful broadcast space? A strong story and a dedicated media relations team with the right contacts is a good start! That’s my view as a former broadcast journalist, who worked for more than a decade for broadcasters including the BBC, ITN and Sky.
The logic is obvious. If you speak a foreign language fluently you will be able to communicate with the locals more effectively. The same theory applies when a PR professional tries to persuade a journalist to run a story on television or radio.
You’re sitting there deciding who’s going to take this story. Is it BBC? Is it commercial? Well before you go full steam ahead, it’s wise to think about how your story will fit with each medium.
By Catherine Bayfield
Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.
Any successful integrated PR campaign needs to include broadcast. Find out how to use each medium to relay a consistent message and get maximum brand exposure.