Corporate video posts

By Kate Fallis, Broadcast PR Consultant

We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

By Keren Haynes, Co-Director

At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

By Arthur Perkins, Broadcast PR Consultant

You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

By Kate Fallis, Broadcast PR Consultant

Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

By Keren Haynes, Co-Director

When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

by Catherine Bayfield, Co-Director

BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

By Arthur Perkins, Broadcast PR Consultant

When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

by Rory Green, Videographer

Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.

It’s that time of year where we try to predict what will be happening in the world of video production in 2018!

by Rory Green – Videographer

Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

by Rory Green, videographer at Shout! Communications.

While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.

Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

Shout! gives its recommendations for the top ten filming locations in London.

An online PR video is only successful if garners a ton of views. Find out how to create an engaging video that will be seen by as wide an audience is possible.

Avoid wasting valuable time on your next PR video production project by following these three key time-saving tips.

Taking on a PR video project for the first time? We’ve highlighted key tips and ticks from the pros to ensure it’s a success.

Avoid making your next corporate video a yawn-fest. Follow these tips to guarantee an engaging video for your brand.