Brodcast PR coverage posts
With trepidation, and ten seconds to go before the computer clock turned 1100, we pressed “Play” and Shout! Digital Radio was broadcasting. And actually, for the one day we were on-air, it went really well.
All our content for the six hours we broadcast last Friday (12th April, 2019) was pre-recorded and I think that was the right decision. It meant that we could edit down and air the very best content from the amazing line-up of speakers who joined us. I have a background as a radio and television journalist, which involved umpteen (sometimes heart-stopping) live broadcasts; but, for Shout! Digital Radio, there was reassurance in knowing all the interviewees were there – no one was going to be lost because of technology or on account of them going to our old studio address!
Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?
Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.
Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…
Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes
By Rory Green
As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.
Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.
Shout’s list of personalities we think broadcasters will be all over in 2016, so keep them in mind. We’ve included a mixture of people to accommodate any PR budget!
By Catherine Bayfield
Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.
Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.
Ensure you maximise your chances of gaining broadcast pr coverage by keeping up to date with changing newsrooms in 2015
Broadcast PR advice from the Experts – Essential reading if you are planning on using case studies in your next campaign.
Our top tips on how to boost coverage for your media relations campaign.
Need help to news hijack? Top tips from broadcast journalists
Hooking your next broadcast PR story idea onto an upcoming seasonal event will greatly increase the chance of it getting covered.