B-roll posts
Clients measure success in different ways, but we find almost all of them consider radio and TV coverage to be the icing on the cake.
By Kate Fallis, Broadcast PR Consultant
We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.
by Catherine Bayfield, Co-Director
So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.
By Kate Fallis, Broadcast PR Consultant
Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.
By Keren Haynes, Co-Director
When you eventually get there the end result is often fantastic: your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.
By Keren Haynes, Co-Director
The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.
By Arthur Perkins, Broadcast PR Consultant
When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.
By Keren Haynes, Co-Director
Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.
It’s that time of year where we try to predict what will be happening in the world of video production in 2018!
by Rory Green, videographer at Shout! Communications.
While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.
We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.
Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.
Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…
Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…
Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.
To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.
Shout! Communications Director Keren Haynes looks at the best plan of action for PRs when a big story story takes over the news.
Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:
In this article I will be sharing 11 top tips for getting some great results when creating a PR video.
If your client wants coverage on TV and online then video is your new best friend. Produced in an appropriate style, and with the required ingredients, it can be hugely effective in securing those much in demand opportunities.
Everyone predicted the death of radio but in 2017 it is most definitely alive and kicking. Latest RAJAR figures show a radio resurgence with on average 89% of the UK population tuning into radio each week – that’s 48.2 million adults. This equates 300,000 more listeners than the same time a year ago and they’re listening more frequently on their phones or tablets.
So you’ve decided you want to create a video for your next PR campaign? Video offers extraordinary PR opportunities but there’s a lot of competition for viewers. So how can you make your video stand out from the rest? There are a few things you need to consider before you start.
As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.
If your client wants coverage on TV and online then video is your new best friend. Produced in an appropriate style, and with the required ingredients, it can be hugely effective in securing those much in demand opportunities.
Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.
Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.
B-roll. You may have heard it mentioned, but if pressed can you really explain what it is? And more importantly – why you should care?
No one likes watching a talking head for a whole video – find out how why B-roll is so valuable and how you can justify the PR spend.