By Rory Green
Are you interested in green screen filming but unsure how it would improve your broadcast PR campaign? This blog will look at three top reasons for using this most flexible of production techniques.
1) The Wow factor
As well as replacing the back ground you open yourselves up to other fantastic possibilities – like integrating graphical and text elements on screen with your spokesperson. Since the chroma key process removes the background you could have your text fly around your talent or have your company’s logo on show behind your spokesperson!
2) Saves you time and money
If you only have your talent for an hour you probably won’t have the time to do multiple camera set ups. Shooting green screen can save you time and money as your spokesperson will be in one location and there will be no time consuming de-rigs and re-lights!
That said, even when time is at a premium. it is worth setting up your green screen properly.
The fabric of the screen needs to be nice and smooth, and also lit evenly. If there are any big creases or nasty dark shadows then it will make the chroma key process extremely difficult. The last thing you would want is to get in to the edit and realise that all of your filming has gone to waste as you cannot remove the green screen.
It is also important to make sure that the spokesperson is not wearing any green clothing otherwise you will have a talking head and no body!
3) The ability to put your spokesperson anywhere in the world!
Is your on screen talent in Manchester but you want to see them on location in the Amazon rainforest? Once you film your presenter in front of a green screen, in post production you can remove the green (a process called chroma keying) replacing the background with anything you like.
However, it is not quite as simple as that. First you need to ensure you have good enough footage of the location that you are going to use as your background. If you already have some footage that you have filmed, great! If not then there are many websites that you can download good quality stock footage.
You then need to make sure that the spokesperson will blend naturally into the background. For example if you have filmed your presenter in a medium shot then you need to choose a background shot that will match this perspective – if you don’t then the shot will look strange and the audience will become distracted.
A little colour correction to either the background or the talent will also help convince the audience that you sent your spokesperson hundreds of miles around the world!
To find out more about green screen see my other blog here…
Or if you’d like to chat through a project in which you’d like to use green screen give a member of our production team a call on 020 7240 7373