Shout! Communications prides itself on innovative use of video. The power of video has never been as strong as it has been in 2013.
At Shout!, 2013 has seen us create humorous videos, informative and educational films, live event coverage and emotional charity videos.
As the year now comes to an end, we look back at what we think are some of the best examples of viral video PR seen this year. Prepare yourself for Trucks, Dancing Babies, Wizards & Elves and scary coffee shop patrons. Shout!’s 2013 Viral Rundown has it all!
A Dumb Way to Die
Australian Ad agency Mccann’s Dumb Ways to Die quickly became one of the most awarded adverts of the year.
Downunder has long been known for its sense of Humour, and the campaign for Metro Trains Melbourne left the Cannes Advertising Festival with 32 Lions, including five Grand Prix awards, 18 gold, three silver and six bronze.
The Australian-made advertisement featured animated characters being mauled, electrocuted, murdered and run over by trains, to educate young people about rail safety.
It’s the perfect example of how a simple animated video can garner interest and attention from almost 70 million people.
Babies – they are cute, fun and often create a viral laugh. Evian clearly harnessed the power of the cute when it revitalised it’s hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to toddlers.
Supported by a baby face-changing app, the ad has notched up over 45 million views on YouTube.
Volvo Trucks x 2 – CEO & Van Damme
2013 has not been a good year for the Volvo brand when the car arm of the brand has continued to make significant losses with Ford reportedly considering selling the company. However, the Trucks brand has continued to go from strength to strength (pun intended), and has demonstrated this with two highly successful PR stunts distributed on Youtube.
The first saw Volvo Trucks CEO standing on a truck dangling from a crane by just its front hook. This video managed an impressive 2 million views on Youtube, however it was gonna take strength from elsewhere to exceed this…
Enter Jean Claude Van Damme, who was enlisted to perform an eye-watering stunt between two moving vehicles. This video is currently enjoying success of over 50 million hits.
John Lewis – Making of Xmas Videos
When the 1st December comes about, all eyes are on our TV screens for what the big supermarkets and department stores will conjur up to get our attention in the highly competitive market.
Every year, John Lewis always seems to do well, but this year it’s ‘Bear and the Hare’ advert tops them all in terms of online hits.
With the latest John Lewis’ Christmas ad becoming such a viral success, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign?
Cue an interesting case study from the Institute of Practitioners in Advertising (IPA). The video interviews some to the people behind the previous festive campaigns to see how the department store chain managed to eclipse rivals such as Marks and Spencer and Debenhams to position itself as the premier shopping destination for Christmas.
Carrie – Coffee Shop Telekinetic
To promote its remake of horror classic ‘Carrie’, Sony Pictures and MGM created an elaborate hidden camera prank which understandably became a huge viral hit over Halloween.
When a clumsy customer knocks over a woman’s drink, she loses her temper and appears to pin him to the wall telekinetically, before angrily scattering tables using her supposed “powers”.
It’s already racked up over a staggering 50m views on YouTube.
Xmas – Westjet
No ‘end of year’ rundown of the years viral videos would be complete without an overly Christmassy PR stunt. Two thirds of Shout’s employees have admitted to crying at this seemingly overwhelming gesture of generosity.
Watch as Westjet created a perfect seasonal PR opportunity for some of its holiday customers and went on to create a viral sensation.
Xmas – Shout Xmas Video
When Shout! Communications was tasked with creating its annual Christmas video, we racked our brains and came up with a concept that was guaranteed to make you laugh, cry, and ultimately send you through a rollercoaster of emotions.
Watch as a mystery blonde follows the trail of the worlds longest (still to be verified) piece of tinsel through the streets of London in search of a magical surprise that awaits.
The video has already achieved a whopping 300 views on Youtube.
Happy Christmas from Shout communications and here’s to 2014!