Posts by Sophie
The Future of The Great British Bake Off
By Saskia Whelan It's the news story that has undeniably rocked the nation. No, not David Cameron stepping down as MP, I'm talking about ...Read More
Small Talk with BBC Business Editor at Radio 4 & BBC Digital, Simon Hamer
By Arthur Perkins Shout! played host to a wonderfully insightful Small Talk with BBC Business Editor at Radio 4 & BBC Digit...Continue reading >
How to Prepare Your Client For a Radio Day
By Arthur Perkins Radio interviews are often hard won but they offer the most fantastic coverage in return once they’re clinched. So ho...Continue reading >
What Sort of Video Do I Need as Part of a PR Campaign?
By Sophie McGregor So you’ve decided you want to create a video for your next PR campaign? Video offers extraordinary PR opportunitie...Continue reading >
Communicating Key Messages in a Radio Interview
By Claire Burgess As a listener you take a news story at face value – it’s on air because it’s interesting content. But as a PR pro...Continue reading >
3 Top Toys to Use in a PR Video
By Rory Green If you’re reading this blog, chances are you may have read my previous blog Top 3 Gadgets to Use in a PR Campaign As yo...Continue reading >
Shout! Communications Small Talk with Sky News Radio and IRN Editor, David Terris
By Arthur Perkins Shout! played host recently to Sky News Radio and Independent Radio News (IRN) Editor David Terris for a Small Talk to ...Continue reading >
How to Prepare a Spokesperson for a Radio Day
By Claire Burgess Spokespeople come in all shapes and sizes, from the bold and brash, to the shy and the faint hearted. It’s up to the ...Continue reading >
By Rory Green One of the big trends in the world of video today is animated video. You more tech savvy individuals will know it as infographic or e...Continue reading >
How Can Video Boost Coverage in a PR campaign?
By Catherine Bayfield If your client wants coverage on TV and online then video is your new best friend. Produced in an appropriate style...Continue reading >
Best PR Video Practices for Your Next Campaign
We’d like to share with you a little PR secret – our latest E-book: Best PR Video Practices. Our advice is based on years of broadcast experien...Continue reading >
What Does it Take to Get Your Story on a BBC One News Bulletin?
By Keren Haynes BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme. So ...Continue reading >
How Do You Make a Journalist Interested in Your PR Story?
By Keren Haynes The logic is obvious. If you speak a foreign language fluently you will be able to communicate with the locals more eff...Continue reading >
Branding: Why Less is More on TV and Radio
By Keren Haynes Broadcast PR is a funny old game when it comes to branding. Obviously clients want to see a return on their money and for...Continue reading >
What’s the Difference Between the BBC and Commercial Radio Stations?
By Claire Burgess You’re sitting there deciding who’s going to take this story. Is it BBC? Is it commercial? Well before you go full stea...Continue reading >
Radio or TV: Which is Better?
By Arthur Perkins Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if bu...Continue reading >
What is B-roll and why should you be interested?
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it shou...Continue reading >
Why Leicester City’s Win Should NOT Have Made the Top Slot on the Today Programme
Why Leicester City’s Win Should NOT Have Made the Top Slot on the Today Programme. By Keren Haynes Ok, I get why it merits blanket news cove...Continue reading >
WHAT DRIVES US MAD ABOUT MEDIA RELATIONS
By Catherine Bayfield We LOVE media relations. Nothing can surpass that feeling of finally clinching that much sought after opportunity on TV, ...Continue reading >
Freelance or agency – who should you use for video production?
By Keren Haynes It’s obvious isn’t it? There are loads of good freelance videographers out there, many of whom are talented, creative and produ...Continue reading >