Posts by Rory Green
by Rory Green, Videographer
Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.
by Rory Green, Videographer
Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.
by Rory Green, Videographer
Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.
by Rory Green – Videographer
Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.
by Rory Green, videographer at Shout! Communications.
While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.
Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.
Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…
Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.
Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the benefits of live streaming as part of a broadcast PR campaign.
Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams. Matt presents the sport on the Sony Award-winning Simon Mayo Drivetime show on BBC Radio 2. The show regularly reaches around 6.5 million people every week.
As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.
Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.
By Catherine Bayfield
Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.
You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.
Shout! gives its recommendations for the top ten filming locations in London.
Ensure you maximise your chances of gaining broadcast pr coverage by keeping up to date with changing newsrooms in 2015
So the big night is finally here… the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you don’t have a video team to capture the event. Oh well, right? I’m afraid not.
B-roll. You may have heard it mentioned, but if pressed can you really explain what it is? And more importantly – why you should care?
Working as a broadcast journalist means working pretty closely with PRs and comms professionals, and while some are allies helping you to deliver the best stories to your audience, others can be more of a hindrance, and they tend to give everyone else a bad rep.
We’ve all been there. You’ve just come back from the shoot and the rushes are looking great but as you sit down with your editor to put together your Oscar-worthy masterpiece it’s not quite coming together as you’d hoped.
We’ve all seen them, and most probably all shared them. Over the last 10 years or so, viral videos have taken the Internet by storm. With over 700 videos shared on Twitter each minute, and 500 years of YouTube videos watched every day on Facebook, viral videos continue to amass millions of views at an incredibly fast rate.
Recognise this scenario? You’ve come up with a cracking campaign idea, you’ve got the perfect spokesperson, coverage has been going well, but your video isn’t delivering.
Avoid wasting valuable time on your next PR video production project by following these three key time-saving tips.
Taking on a PR video project for the first time? We’ve highlighted key tips and ticks from the pros to ensure it’s a success.
Don’t be frightened of outsourcing your broadcast PR – an experienced PR agency can often offer a huge range of skills, resources and experience.
50 years ago today Radio Caroline began broadcasting, and 20 years ago 5 live went live. Find out more about radio in the UK in this blog.
Video content is more powerful than ever before as part of a PR strategy, but in order to produce something that will engage audiences and encourage them to share it’s important to be across video production trends.
Shout! has been looking at the future of broadcast PR and video production at the annual BVE show.
There a host of new local TV stations launching across the UK this year. We look at what type of TV coverage will be available.