Posts by Keren Haynes

On Friday 12th April, 2019, Shout! Communications broadcast its own online radio station.  Being a broadcast PR agency, we focused on broadcast PR. But the same framework could work for any brand and campaign, no matter what subject or who you want to reach. Having your own radio station is a unique and cost effective tool with which you can reach a wide or a niche audience

Andrew Verity told our audience at the latest Shout! Communications Small Talk. Andrew reports for radio and television across a range of BBC programmes. His main focus is economics, but he also works on investigative stories for programmes like Panorama. 

With trepidation, and ten seconds to go before the computer clock turned 1100, we pressed “Play” and Shout! Digital Radio was broadcasting.  And actually, for the one day we were on-air, it went really well.    

All our content for the six hours we broadcast last Friday (12th April, 2019) was pre-recorded and I think that was the right decision.  It meant that we could edit down and air the very best content from the amazing line-up of speakers who joined us.    I have a background as a radio and television journalist, which involved umpteen (sometimes heart-stopping) live broadcasts; but, for Shout! Digital Radio, there was reassurance in knowing all the interviewees were there – no one was going to be lost because of technology or on account of them going to our old studio address!   

On Friday 12th April, 2019, Shout! Communications is running its own radio station. We’ll be broadcasting online and talking about PR – with a special nod to broadcast PR, of course.  How the sector promotes itself, the extent to which Brexit is affecting the industry and the big shake-ups that have taken place in radio so far this year, are just some of the topics that will be hitting the air-waves.   

I was feeling less nervous than the previous time. I can’t have been that bad I thought, as I made my way to BBC Broadcasting House to take part in Radio 4’s The Media Show, or they wouldn’t have invited me back.

The latest speaker in our long running series of Small Talks was Scott Beasley, Assistant Editor for Sky News’ “Ian King Live” programme.   The FTSE 100, macro economics, interest rates, smaller companies, technology and interesting characters are just some of the topics that float the “Ian King Live” boat.

Broadcast PR. You hear us talk about it a lot- after all it’s what we live and breathe- but do you know what it actually is?  

By Keren Haynes, Co-Director

At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

By Keren Haynes, Co-Director

When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

By Keren Haynes, Co-Director

The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

By Keren Haynes, Co-Director

Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

By Keren Haynes, Co-Director

Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

By Keren Haynes, Co-Director

No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.

by Keren Haynes, Co-Director

Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.

Essential advice from broadcast experts – read to make sure your next radio day goes without a hitch

See examples of the latest video production trends and find out how you can use them in your next video.

Need help securing broadcast PR coverage? Get tips and advice from ex-journalists.

Avoid these common broadcast PR mistakes to ensure you maintain the integrity and reputation of your brand.

Surveys are a great way to get your PR story covered – but to get maximum broadcast PR coverage, ensure you’re asking the right questions.

The best media relations tip for securing coverage for your next PR story? Give broadcast journos everything they might need on a plate.

Need help securing broadcast PR coverage? Our media relations tips will help you think like a journo and maximise exposure for your next story.

Making a mistake on-air can be embarrassing – and costly – but there are simple tricks for avoiding some of the most notable broadcast PR disasters.

No one likes watching a talking head for a whole video – find out how why B-roll is so valuable and how you can justify the PR spend.

A great way to secure coverage for your story or brand on broadcast media can be to use a third-party spokesperson or celebrity to promote it.

Getting coverage on Channel 4 News can be tricky, as they operate differently to other news services – they’re not afraid to be gritty, to be different and to tackle issues other stations might shy away from.

You might not feel inspired by the word corporate, but video is an increasingly popular way of communicating corporate messaging.

Shout! was given these tips by a BBC regional radio presenter – and they’re very much along the lines of what we would tell our clients.

Shout! have produced hundreds of B-rolls and every client that has followed our two golden rules has seen their B-roll used on UK television.