Posts by Arthur Perkins

Shout! Communications set up Shout! Digital Radio for a special day of broadcasting in which we covered many different aspects of the broadcast and PR landscape to hopefully spread some light on areas listeners may not know so much about. I invited Lyndsey Ferrigan from RAJAR to take part. She’s the communications manager for the organisation which is responsible for monitoring audience figures in the UK.  

The main headlines see the total reach drop more significantly in London over the past 12 months than across the rest of the UK. Total UK radio audiences were down 0.9% in Q4/18 compared with Q4/17. In the capital the drop was 3.9% – with some stations losing hundreds of thousands of listeners. Regardless of this, 88% of the population listen to the radio at some point each week (48.4 million people). 

And just like that, January 2019 and all the broadcast PR campaigns about health and resolutions, has come to an end – over in a flash (or maybe not for those whose month has been drier than others). February often seems quite frantic and by March, ordinarily, the year has found its regular pace. Not this year though….

By Arthur Perkins, Broadcast PR Consultant

Case studies are an excellent way to attract a broadcaster’s attention; whether you’re pitching to TV, radio or online, journalists always appreciate this way of making a story more relevant to their audience.

By Arthur Perkins, Broadcast PR Consultant

You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

By Arthur Perkins, Broadcast PR Consultant

Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.

By Arthur Perkins, Broadcast PR Consultant

The latest RAJAR figures are out and it looks like good news for breakfast shows. For those of you not in the know, RAJAR stands for Radio Joint Audience Research and it’s the official body in charge of measuring radio audiences in the UK; the organisation is jointly owned by the BBC and Radiocentre, on behalf of the commercial sector.

By Arthur Perkins, Broadcast PR Consultant

When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

By Arthur Perkins, Broadcast PR Consultant

In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.

by Arthur Perkins

Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.

Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.

Shout!’s latest blog explains how to use the Report-it app for instances when your spokesperson cannot make it to the radio studio.

Shout!’s latest blog explains the best way to enhance your chances of gaining broadcast PR coverage when pitching  your January health stories.

Find out more about media training and why it has become paramount to preparing a spokesperson for media interviews.

An expert look at the impact of video on Christmas promotion

Learn from the mistakes that the Shout! broadcast experts have seen to ensure your next radio campaign maximises coverage.

Broadcast PR advice from the experts – after the PM was caught out with the mic on find out how to avoid saying too much to journalists.

Expert broadcast PR advice on why getting coverage on community radio stations could boost your media relations campaign.

Our top tips on how to boost coverage for your media relations campaign.

Need help to news hijack? Top tips from broadcast journalists

Struggling to get a good ROI on your broadcast PR activities? It might be time to reach out to a qualified broadcast PR consultancy to get better results.

When allocating your PR budget, don’t forget the value you can gain from a broadcast PR investment.

Any successful integrated PR campaign needs to include broadcast. Find out how to use each medium to relay a consistent message and get maximum brand exposure.

Global’s Showbiz Editor, Charlie Girling, shares her top four media relations tips on how to secure coverage on Global.

The Evening Standard’s new TV channel London Live will be launching on March 31, and it’s being hyped as one of the most important launches in the UK.

For media relations, securing broadcast PR opportunities with LBC has always been notoriously difficult, but the rewards are worth the effort.

Shout! Communications prides itself on innovative use of video. The power of video has never been as strong as it has been in 2013. At Shout!, 2013 has seen us create humorous videos, informative and educational films, live event coverage and emotional charity videos.